Senior Content & Campaign Lead, Remittance Marketing

BDO Unibank; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

BDO Unibank, Inc. is seeking a Content Officer for the Remit unit to lead the development and execution of marketing campaigns, programs, and services.

You will own the marketing planning process and coordinate with cross-functional teams to deliver campaign objectives and reinforce brand messaging. You will manage customer-focused initiatives to build brand awareness, engagement, and conversions across target markets, with onsite work in Makati or Ortigas and a strong emphasis on collaboration

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communication Arts, Media, or related field.
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is a plus.
• Must be amenable to work onsite and be assigned to Makati or Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
• Lead a customer‑first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business unit's target markets
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments
• Work with the business unit to help support business objectives

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Digital Marketing, Communication Arts, Media, or related field

Job description

BDO Unibank, Inc. is seeking a Content Officer for the Remit unit to lead the development and execution of marketing campaigns, programs, and services.

You will own the marketing planning process and coordinate with cross-functional teams to deliver campaign objectives and reinforce brand messaging. You will manage customer-focused initiatives to build brand awareness, engagement, and conversions across target markets, with onsite work in Makati or Ortigas and a strong emphasis on collaboration