Content Officer

BDO Unibank; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BDO Unibank is seeking a Content Officer to spearhead marketing campaigns for BDO Remit. You will develop and manage campaigns, align with cross-functional teams, and drive brand engagement across customer segments. The role requires leadership in marketing initiatives and a focus on remit/OFW markets.

You will work onsite in Makati or Ortigas, bringing 8+ years of marketing experience to create impactful campaigns and business results for the unit.

Qualifications

• Bachelor's Degree relevant to the role.
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is a plus.
• Willing to work onsite and be assigned in Makati/Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with cross-functional stakeholders.
• Lead a customer-first approach in creating brand awareness, building brand equity, driving engagement and/or generating conversions among business units target markets.
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments.
• Work with the business unit to help support business objectives.

Skills

Marketing campaigns

Campaign planning

Stakeholder management

Education

Bachelor's degree

Job description

Job Description:

About BDO

BDO Unibank, Inc. is the Philippines' leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise \"We Find Ways\", we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit. He/she is tasked to create, manage and execute marketing campaigns/ programs for the business unit.

Key Responsibilities:

1. Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders

2. Lead a customer-first approach in creating brand awareness, building brand equity, driving engagement and/or generating conversions among business units target markets

3. Build and maintain thought leadership and subject matter expertise encompassing all customer segments

4. Work with the business unit to help support business objectives

Qualifications:

• Bachelors Degree relevant to the role
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is plus
• Must be willing to work onsite and be assigned in Makati/Ortigas

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.

Requirements: