Strategic Marketing Lead: Campaigns & Growth (Ortigas)

BDO Unibank; Philippines; On-site; PHP 420,000 - 640,000; Full time

Job summary

BDO Unibank in the Philippines seeks a Strategic Marketing Officer to help develop and execute marketing strategies for BDO Remit. The role focuses on creating integrated campaigns and translating business objectives into compelling communications and content.

You will work onsite in Ortigas, collaborating with Media, Product and external partners to drive brand awareness and product adoption across digital and offline channels.

Qualifications

• Must have a bachelor's degree in a related field.
• 3 to 5 years of experience in marketing, brand management, or communications.
• Must be willing to work onsite in Ortigas.

Responsibilities

• Support development of integrated marketing strategies aligned with brand objectives.
• Generate campaign concepts and content ideas grounded in market trends.
• Develop messaging and content that translate product benefits into customer value.
• Coordinate with Media, Product, and external partners for campaign execution.
• Partner with internal units to develop cross-sell communication opportunities.
• Manage content calendar and oversee timely rollout across touchpoints.

Skills

Marketing

Brand management

Content marketing

Digital marketing

Advertising

Communications

Education

College degree in Marketing, Communications, Advertising, Business Management, Journalism or related field

Job description

BDO Unibank in the Philippines seeks a Strategic Marketing Officer to help develop and execute marketing strategies for BDO Remit. The role focuses on creating integrated campaigns and translating business objectives into compelling communications and content.

You will work onsite in Ortigas, collaborating with Media, Product and external partners to drive brand awareness and product adoption across digital and offline channels.