Content Officer

BDO Unibank; Metro Manila; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services.

Build your career with a trusted industry leader. The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit.

Qualifications

• 8+ years of experience in business management, marketing and advertising.
• Experience in remit/OFW industry is a plus.
• Must be willing to work onsite and be assigned in Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with alignment of cross-functional stakeholders.
• Lead a customer-first approach in creating brand awareness, building brand equity, driving engagement and/or generating conversions among business unit's target markets.
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments.
• Work with the business unit to help support business objectives.

Skills

Marketing leadership

Education

Bachelor's degree relevant to the role

Job description

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit. He/she is tasked to create, manage and execute marketing campaigns/ programs for the business unit.

Key Responsibilities:

1. Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders

2. Lead a customer-first approach in creating brand awareness, building brand equity, driving engagement and/or generating conversions among business unit's target markets

3. Build and maintain thought leadership and subject matter expertise encompassing all customer segments

4. Work with the business unit to help support business objectives

Qualifications:

• Bachelor's Degree relevant to the role
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is plus
• Must be willing to work onsite and be assigned in Ortigas