Content & Campaigns Lead, Remittance

BDO Unibank; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BDO Unibank is seeking a Content Officer to spearhead marketing campaigns for BDO Remit. You will develop and manage campaigns, align with cross-functional teams, and drive brand engagement across customer segments. The role requires leadership in marketing initiatives and a focus on remit/OFW markets.

You will work onsite in Makati or Ortigas, bringing 8+ years of marketing experience to create impactful campaigns and business results for the unit.

Qualifications

• Bachelor's Degree relevant to the role.
• At least 8 years of experience related to business management, marketing and advertising.
• Experience in remit/OFW industry is a plus.
• Willing to work onsite and be assigned in Makati/Ortigas.

Responsibilities

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with cross-functional stakeholders.
• Lead a customer-first approach in creating brand awareness, building brand equity, driving engagement and/or generating conversions among business units target markets.
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments.
• Work with the business unit to help support business objectives.

Skills

Marketing campaigns

Campaign planning

Stakeholder management

Education

Bachelor's degree

Job description

BDO Unibank is seeking a Content Officer to spearhead marketing campaigns for BDO Remit. You will develop and manage campaigns, align with cross-functional teams, and drive brand engagement across customer segments. The role requires leadership in marketing initiatives and a focus on remit/OFW markets.

You will work onsite in Makati or Ortigas, bringing 8+ years of marketing experience to create impactful campaigns and business results for the unit.