Senior Consumer Insights & Research Manager

Palawan Group of Companies; Mandaluyong; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Palawan Group of Companies in Metro Manila is seeking a highly analytical Consumer Research Manager to lead end-to-end consumer and market research initiatives. You will uncover customer behaviors and market trends to drive product innovation and marketing effectiveness.

You will collaborate with cross-functional teams and external partners to translate data into strategic insights and actionable recommendations that guide growth and customer-centric strategies.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Business Administration, Communication Research, Economics, Statistics, or related field.
• Master’s degree in Marketing, Business, Behavioral Science, or related discipline is an advantage.
• 5–8 years of experience in Consumer Research, Market Research, Consumer Insights, or Analytics.
• Experience handling both qualitative and quantitative research projects.
• Experience in FMCG, Retail, Financial Services, FinTech, or Consulting is an advantage.

Responsibilities

• Lead end-to-end consumer research projects, from research design and execution to insight generation and presentation.
• Develop research briefs aligned with business, marketing, and strategic objectives.
• Conduct and oversee qualitative and quantitative studies (FGDs, IDIs, Surveys, U&A, testing).
• Translate research findings into actionable, business-relevant recommendations.
• Partner with Marketing, Product, Business, and Strategy teams to integrate insights into initiatives.
• Manage relationships with external research agencies and vendors; ensure quality and timeliness.
• Present research findings and strategic recommendations to senior management.

Skills

Analytical thinking

Storytelling & insights

Research design

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Related field

Master's degree in Marketing/Behavioral Science or related

Tools

Survey platforms

Research tools

Data analysis software

Job description

Palawan Group of Companies in Metro Manila is seeking a highly analytical Consumer Research Manager to lead end-to-end consumer and market research initiatives. You will uncover customer behaviors and market trends to drive product innovation and marketing effectiveness.

You will collaborate with cross-functional teams and external partners to translate data into strategic insights and actionable recommendations that guide growth and customer-centric strategies.