Senior Consumer Insights & Brand Research Lead

Aitomic Jobs; Pasig, Hinoba-an; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

NielsenIQ is seeking a Senior Research Manager – Consumer Insights & Brand to lead quantitative research in the Philippines. You will deliver rigorous insights, manage client engagements, and help grow NIQ’s quantitative capability, partnering with senior leaders to ensure high‑quality delivery across multi-market engagements.

The role emphasizes advanced analytics, segmentation, pricing, forecasting, and guiding junior staff while upholding ethical and methodological standards in fast-paced

Qualifications

• Bachelor’s or Master’s degree in Statistics, Economics, Mathematics, Analytics, Marketing, Psychology, or a related discipline.
• 7–10 years of experience in quantitative research within an agency, consultancy, or client-side insights function.
• Experience managing end-to-end quantitative projects, including clients, timelines, budgets, and stakeholders.

Responsibilities

• Lead the design and delivery of quantitative research projects with methodological rigor.
• Design questionnaires, sampling approaches, and analytical frameworks aligned to business objectives and best practices.
• Oversee advanced analyses (segmentation, drivers analysis, regression, pricing, forecasting).
• Translate complex datasets into clear, insightful narratives that drive client understanding and decision-making.
• Mentor and coach junior team members and contribute to capability building.

Skills

Multivariate techniques

Data analysis

Data visualization

Storytelling

Strategic thinking

Project management

Education

Bachelor’s or Master’s degree in Statistics, Economics, Mathematics, Analytics, Marketing, Psychology, or related discipline

Job description

NielsenIQ is seeking a Senior Research Manager – Consumer Insights & Brand to lead quantitative research in the Philippines. You will deliver rigorous insights, manage client engagements, and help grow NIQ’s quantitative capability, partnering with senior leaders to ensure high‑quality delivery across multi-market engagements.

The role emphasizes advanced analytics, segmentation, pricing, forecasting, and guiding junior staff while upholding ethical and methodological standards in fast-paced