Market Research Specialist

3BAS Tigers Inc.; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

3BAS Tigers Inc. in Metro Manila is seeking a Market Research Specialist to identify market trends, consumer insights, and opportunities. You will design surveys, analyze behavior, monitor industry developments, and present findings to Marketing, Sales, Product, and Leadership teams.

The role requires 2–4 years of experience, a degree in marketing or related fields, and strong Excel/PowerPoint skills. English and Filipino proficiency are required.

Qualifications

• Bachelor's degree in marketing, Business Administration, Economics, Statistics, Communications, or related fields.
• Minimum of 2-4 years of experience in Market Research, Consumer Insights, Business Intelligence, Marketing Analytics, or related functions.
• Experience in conducting quantitative and qualitative research.
• Strong analytical and reporting skills.
• Proficient in Microsoft Excel, PowerPoint, and data analysis tools.
• Experience with survey platforms and research tools is an advantage.
• Excellent written and verbal communication skills.
• Experience in automotive, FMCG, retail, or related industry is an advantage.
• Good command of English and Filipino.

Responsibilities

• Conduct primary and secondary market research to identify market trends, customer preferences, and business opportunities.
• Design and administer surveys, interviews, focus groups, and other research methodologies.
• Analyze consumer behavior, purchasing patterns, and market demand.
• Monitor industry developments and emerging market trends.
• Conduct regular competitor analysis, benchmarking, and market share assessments.
• Monitor competitor activities, campaigns, pricing strategies, product launches, and promotional programs.
• Prepare competitor intelligence reports and strategic recommendations.
• Collect and analyze customer feedback from multiple channels.
• Identify customer needs, pain points, satisfaction levels, and purchase motivations.
• Develop customer profiles and market segmentation studies.
• Prepare periodic market intelligence reports, dashboards, and presentations.
• Translate research findings into actionable recommendations for management and key stakeholders.
• Present findings to Marketing, Sales, Product, and Leadership teams.
• Support product development, pricing, marketing campaigns, and business planning through data-driven insights.
• Collaborate with internal departments to define research objectives and information requirements.
• Assist in evaluating new markets, products, and customer segments.
• Maintain research databases and market intelligence repositories.
• Ensure accuracy, completeness, and confidentiality of research data.
• Utilize available analytical tools and platforms to generate insights.
• Perform other duties as assigned by the Marketing & Brands Manager.

Skills

Analytical skills

Reporting skills

Communication skills

English and Filipino proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Data analysis tools

Survey platforms

Job description

JOB DESCRIPTION

• Conduct primary and secondary market research to identify market trends, customer preferences, and business opportunities.
• Design and administer surveys, interviews, focus groups, and other research methodologies.
• Analyze consumer behavior, purchasing patterns, and market demand.
• Monitor industry developments and emerging market trends.
• Conduct regular competitor analysis, benchmarking, and market share assessments.
• Monitor competitor activities, campaigns, pricing strategies, product launches, and promotional programs.
• Prepare competitor intelligence reports and strategic recommendations.
• Collect and analyze customer feedback from multiple channels.
• Identify customer needs, pain points, satisfaction levels, and purchase motivations.
• Develop customer profiles and market segmentation studies.
• Prepare periodic market intelligence reports, dashboards, and presentations.
• Translate research findings into actionable recommendations for management and key stakeholders.
• Present findings to Marketing, Sales, Product, and Leadership teams.
• Support product development, pricing, marketing campaigns, and business planning through data-driven insights.
• Collaborate with internal departments to define research objectives and information requirements.
• Assist in evaluating new markets, products, and customer segments.
• Maintain research databases and market intelligence repositories.
• Ensure accuracy, completeness, and confidentiality of research data.
• Utilize available analytical tools and platforms to generate insights.
• Perform other duties as assigned by the Marketing & Brands Manager.

JOB QUALIFICATIONS

• Bachelor's degree in marketing, Business Administration, Economics, Statistics, Communications, or related fields.
• Minimum of 2-4 years of experience in Market Research, Consumer Insights, Business Intelligence, Marketing Analytics, or related functions.
• Experience in conducting quantitative and qualitative research.
• Strong analytical and reporting skills.
• Proficient in Microsoft Excel, PowerPoint, and data analysis tools.
• Experience with survey platforms and research tools is an advantage.
• Excellent written and verbal communication skills.
• Experience in the automotive, FMCG, retail, or related industry is an advantage.
• Good command of English and Filipino.