Strategic Consumer Insights Lead

Unilab, Inc.; Mandaluyong; Presencial; PHP 420.000 - 660.000; Jornada completa

Descripción de la vacante

Unilab, Inc. in Metro Manila is looking for a research project lead to manage brand-focused studies from design to analysis and reporting. You will develop annual programs, coordinate with agencies, and ensure data is accessible for stakeholders.

The role emphasizes turning research into actionable insights to support brand strategy, marketing campaigns, and new product development, with collaboration across suppliers and partners.

Formación

• Bachelor's degree in Communication Research, Statistics, Mathematics, Economics, Business Administration, Marketing, Psychology or related field.
• At least three years of relevant work experience, preferably in a market research agency.

Responsabilidades

• Manages research projects for assigned brands and segments from design to data analysis and reporting.
• Develops annual research programs by assessing brand needs and proposing research solutions.
• Champions and manages secondary data sources for timely data delivery and accessibility.
• Develops and optimizes research tools and methodologies with agency partners and suppliers.
• Provides research data and actionable insights to support brand strategy, campaigns, and new product development.

Conocimientos

Project management

Data analysis

Market research

Report writing

Educación

Bachelor's degree in a relevant field

Descripción del empleo

Unilab, Inc. in Metro Manila is looking for a research project lead to manage brand-focused studies from design to analysis and reporting. You will develop annual programs, coordinate with agencies, and ensure data is accessible for stakeholders.

The role emphasizes turning research into actionable insights to support brand strategy, marketing campaigns, and new product development, with collaboration across suppliers and partners.