Consumer Research Manager

Palawan Group of Companies; Mandaluyong; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

Palawan Group of Companies in Metro Manila is seeking a highly analytical Consumer Research Manager to lead end-to-end consumer and market research initiatives. You will uncover customer behaviors and market trends to drive product innovation and marketing effectiveness.

You will collaborate with cross-functional teams and external partners to translate data into strategic insights and actionable recommendations that guide growth and customer-centric strategies.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Business Administration, Communication Research, Economics, Statistics, or related field.
• Master’s degree in Marketing, Business, Behavioral Science, or related discipline is an advantage.
• 5–8 years of experience in Consumer Research, Market Research, Consumer Insights, or Analytics.
• Experience handling both qualitative and quantitative research projects.
• Experience in FMCG, Retail, Financial Services, FinTech, or Consulting is an advantage.

Responsibilities

• Lead end-to-end consumer research projects, from research design and execution to insight generation and presentation.
• Develop research briefs aligned with business, marketing, and strategic objectives.
• Conduct and oversee qualitative and quantitative studies (FGDs, IDIs, Surveys, U&A, testing).
• Translate research findings into actionable, business-relevant recommendations.
• Partner with Marketing, Product, Business, and Strategy teams to integrate insights into initiatives.
• Manage relationships with external research agencies and vendors; ensure quality and timeliness.
• Present research findings and strategic recommendations to senior management.

Skills

Analytical thinking

Storytelling & insights

Research design

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Related field

Master's degree in Marketing/Behavioral Science or related

Tools

Survey platforms

Research tools

Data analysis software

Job description

Employment Type: Full-Time

Level: Manager

About the Role

We are seeking a highly analytical and insights-driven Consumer Research Manager to lead end-to-end consumer and market research initiatives that support strategic business decisions. This role plays a critical part in understanding customer behaviors, preferences, motivations, and market trends to help drive product innovation, customer experience improvements, and marketing effectiveness.

The successful candidate will work closely with cross-functional teams and research partners to transform data into actionable business insights that contribute to the organization's growth and customer-centric strategy.

Key Responsibilities

• Lead end-to-end consumer research projects, from research design and execution to insight generation and presentation.
• Develop research briefs aligned with business, marketing, and strategic objectives.
• Conduct and oversee qualitative and quantitative studies, including:
• Focus Group Discussions (FGDs)
• In-Depth Interviews (IDIs)
• Consumer Surveys
• Usage & Attitude (U&A) Studies
• Concept and Product Testing
• Analyze consumer behaviors, attitudes, needs, and motivations to identify business opportunities and market trends.

Insights & Strategic Recommendations

• Translate research findings into clear, actionable, and business-relevant recommendations.
• Support decision-making through customer, brand, product, and campaign evaluations.
• Identify emerging consumer trends, market shifts, and competitor activities.
• Partner closely with Marketing, Product, Business, and Strategy teams to integrate insights into key initiatives.
• Manage relationships with external research agencies and vendors, ensuring quality, timeliness, and relevance of deliverables.
• Present research findings and strategic recommendations to senior management and key stakeholders.

Knowledge Management & Governance

• Maintain a centralized repository of research findings, learnings, and consumer insights.
• Ensure research practices comply with ethical standards, industry best practices, and organizational guidelines.

Qualifications

Education

• Bachelor's degree in Marketing, Psychology, Business Administration, Communication Research, Economics, Statistics, or related field.
• Master's degree in Marketing, Business, Behavioral Science, or a related discipline is an advantage.

Experience

• Minimum of 5 to 8 years of experience in Consumer Research, Market Research, Consumer Insights, or Analytics.
• Proven experience handling both qualitative and quantitative research projects.
• Experience in FMCG, Retail, Financial Services, FinTech, or Consulting is an advantage.
• Experience managing research agencies and vendors is preferred.

Technical Knowledge

• Strong understanding of consumer behavior and decision-making frameworks.
• Expertise in qualitative and quantitative research methodologies.
• Experience in:
• Market and competitive analysis
• Brand tracking and campaign evaluation
• Customer experience measurement
• Knowledge of financial services and digital products is a plus.
• Strong analytical and critical thinking skills.
• Excellent storytelling and insight presentation capabilities.
• Ability to translate complex data into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Proven project management and research planning abilities.
• Proficiency in survey platforms, research tools, and data analysis software.
• High attention to detail and strong synthesis skills.

Preferred Certifications

• Certifications in Market Research, Consumer Insights, or Data Analytics.
• ESOMAR accreditation or equivalent professional credentials are advantageous.

Why Join Us?

• Be part of a data-driven and customer-centric organization.
• Influence strategic decisions through meaningful consumer insights.
• Collaborate with cross-functional teams and senior leadership.
• Lead impactful research initiatives that shape products, services, and customer experiences.