Senior Commerce Specialist (E-Commerce Media Planning)

Publicis Groupe; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Publicis Groupe in Manila is seeking a Senior Commerce Specialist to lead e-commerce media planning, execution and optimization across Shopee, Lazada, and TikTok Shop. You will work with brand teams, finance, Ad Ops, and affiliates to deliver data-driven campaigns that maximize GMV and ROI.

The role requires strong planning skills, client-facing execution, and the ability to translate briefs into impactful Always-On, Payday, and Mega Day programs while continuously improving performance.

Qualifications

• 2–5 years of experience in digital or e-commerce media planning.
• Strong knowledge of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaigns.
• Analytical mindset with experience handling large datasets and extracting insights.
• Proven experience in client-facing roles with excellent communication and presentation skills.

Responsibilities

• Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.
• Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.
• Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Ads, Live Ads).
• Campaign Management & Ad Ops Oversight: Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
• Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
• Drive campaign performance with continuous optimization across CR, GMV, and ROAS.
• Client & Stakeholder Management: Act as a day-to-day point of contact for brand leads, providing proactive recommendations and insights.
• Prepare and deliver performance reports, campaign post-mortems, and quarterly business reviews.
• Collaborate with cross-functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Performance Analysis & Insights: Monitor key KPIs and identify trends, risks, and opportunities.
• Leverage dashboards, trackers, and platform data to generate actionable insights.
• Recommend new test-and-learn initiatives to continuously improve performance.

Skills

Digital media planning

E-commerce platforms

Client management

Campaign optimization

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Job Description:

The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data-driven campaigns that maximize GMV and ROI.

Responsibilities:

a. Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.

b. Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.

c. Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Discovery, Live Ads).

• Campaign Management & Ad Ops Oversight

a. Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.

b. Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.

c. Drive campaign performance with continuous optimization across CR, GMV, and ROAS.

• Client & Stakeholder Management

a. Act as a day-to-day point of contact for brand leads, providing proactive recommendations and insights.

b. Prepare and deliver performance reports, campaign post-mortems, and quarterly business reviews.

c. Collaborate with cross-functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.

• Performance Analysis & Insights

a. Monitor key KPIs and identify trends, risks, and opportunities.

b. Leverage dashboards, trackers, and platform data to generate actionable insights.

c. Recommend new test-and-learn initiatives to continuously improve performance.

Qualifications:

• 2–5 years of experience in digital or e-commerce media planning, preferably within a brand, agency, platform, or enabler environment.
• Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop (GMV Max, Sponsored Ads, Live Selling).
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets and extracting insights.
• Proven experience in client-facing roles with excellent communication and presentation skills.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, or related field preferred.

Additional Information:

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.