E-Commerce Digital Marketing Manager

Trimark Group Holdings, Inc; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Trimark Group Holdings, Inc. is seeking a Performance Marketing & E-Commerce Growth Manager to drive profitable growth across a portfolio of brands and channels.

The role owns end-to-end strategy, execution, optimization, and performance analysis of paid media on Shopee, Lazada, TikTok Shop, Zalora, Meta, and Google, focusing on ROAS and profitability.

Candidates should have 5–8 years of hands-on experience and strong analytical, cross-functional collaboration, and platform expertise.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of hands-on experience in performance marketing and e-commerce.
• Proven multi-brand, multi-channel campaign management.
• Strong proficiency with Shopee, Lazada, TikTok Shop, Zalora, Meta, and Google ads.

Responsibilities

• Develop and execute full-funnel performance marketing strategies.
• Manage campaigns across Shopee, Lazada, TikTok Shop, Zalora, Meta, and Google.
• Forecast budgets, pacing, and seasonal promotional plans.
• Monitor performance metrics and optimize campaigns daily.
• Collaborate with KAMs, Operations, and Brand Partners on growth plans.

Skills

Performance marketing

E-commerce growth

Media buying

Data analysis

GA4 / Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Shopee Ads

Lazada Sponsored

TikTok Shop Ads

Zalora Marketing Solutions

Meta Ads Manager

Google Ads

GA4

Job description

Role Overview

We are looking for a highly analytical, commercially minded, and results-driven Performance Marketing & E-Commerce Growth Manager to drive profitable growth across a portfolio of e-commerce brands and channels.

This role will own the end-to-end strategy, execution, daily optimization, and performance analysis of paid media across Shopee, Lazada, TikTok Shop, Zalora, Meta, and Google. The ideal candidate combines deep performance marketing expertise with strong e-commerce commercial acumen and will be responsible for driving sales performance, achieving revenue targets, improving marketing efficiency, and ensuring advertising investments deliver sustainable and profitable growth.

Key Responsibilities

Performance Marketing Strategy & Execution

• Develop and execute full-funnel performance marketing strategies aligned with brand objectives, sales targets, and commercial priorities.
• Own the end-to-end management of paid campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads, Zalora Marketing Solutions, Meta Ads (Facebook & Instagram), and Google Ads (Search, Display, YouTube, Shopping, and Performance Max).
• Develop media strategies, monthly budget forecasts, budget pacing plans, campaign calendars, and seasonal promotional strategies.
• Optimize audience targeting, bidding strategies, keywords, creatives, and campaign structures to maximize efficiency, scalability, and return on investment.
• Manage multiple brands and advertising budgets simultaneously while prioritizing investment based on commercial opportunities and performance.

Daily Monitoring, Analysis & Reporting

• Monitor campaign performance on a daily basis and implement timely optimizations based on data and insights.
• Analyze key performance indicators including sales performance, GMV/NMV, ROAS, ACOS (Advertising Cost of Sales), CAC (Customer Acquisition Cost), CTR, CPC, CPM, conversion rate, traffic, and overall marketing efficiency.
• Monitor advertising cost-to-revenue ratios and ensure media investments remain aligned with profitability targets and agreed efficiency benchmarks.
• Identify risks and opportunities proactively and recommend data-driven actions to improve sales performance.
• Prepare weekly and monthly performance reports, highlighting key insights, recommendations, and action plans.

E-Commerce Growth & Commercial Planning

• Partner closely with Key Account Managers, Operations Teams, and Brand Partners to align marketing strategies with sales targets, inventory availability, product launches, and promotional calendars.
• Provide data-driven recommendations on campaign investments, promotional mechanics, assortment priorities, and growth opportunities.
• Drive channel-specific strategies for key commercial moments such as double-digit campaigns, payday sales, mega campaigns, and seasonal activations.
• Ensure marketing activities contribute to overall revenue growth, profitability, and long-term brand success.

Creative & Content Collaboration

• Collaborate closely with Creative and Content Teams to develop high-performing, platform-specific campaign assets.
• Provide clear creative and content briefs based on performance insights, customer behavior, platform trends, and campaign objectives.
• Conduct A/B testing across creatives, messaging, audiences, and offers to continuously improve campaign effectiveness.
• Ensure all assets are optimized according to platform best practices while maintaining brand consistency.

Budget Management & Profitability

• Own media budget allocation, pacing, forecasting, and optimization across brands and channels.
• Ensure efficient utilization of advertising investments while maintaining profitability and agreed marketing efficiency targets.
• Recommend budget shifts and investment strategies based on performance trends, sales opportunities, and commercial priorities.

Market & Platform Expertise

• Stay updated on marketplace algorithms, advertising tools, platform updates, consumer behavior trends, and digital marketing best practices.
• Monitor competitor activities, industry trends, and emerging opportunities to maintain a competitive advantage.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-8 years of hands‑on experience in performance marketing, e-commerce, digital marketing, or a related field.
• Proven experience managing a portfolio of brands/accounts and multi-channel paid media campaigns.
• Strong hands‑on experience managing Shopee, Lazada, TikTok Shop, Zalora (preferred), Meta, and Google advertising platforms.
• Strong understanding of e-commerce metrics including GMV, ROAS, ACOS, CAC, conversion rate, AOV, traffic, and profitability metrics.
• Experience managing significant monthly advertising budgets and making data-driven investment decisions.
• Proficiency in Google Analytics (GA4), Google Ads, Meta Ads Manager, and marketplace advertising dashboards.
• Strong analytical, commercial, and strategic thinking skills with the ability to translate data into actionable growth strategies.
• Excellent stakeholder management skills with the ability to collaborate effectively with Key Account Managers, Operations Teams, Creative Teams, Content Teams, and Brand Partners.
• Highly organized with the ability to manage multiple brands, campaigns, and priorities in a fast-paced e-commerce environment.