Senior E‑Commerce Media Strategist

Publicis Groupe; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Publicis Groupe in Manila is seeking a Senior Commerce Specialist to lead e-commerce media planning, execution and optimization across Shopee, Lazada, and TikTok Shop. You will work with brand teams, finance, Ad Ops, and affiliates to deliver data-driven campaigns that maximize GMV and ROI.

The role requires strong planning skills, client-facing execution, and the ability to translate briefs into impactful Always-On, Payday, and Mega Day programs while continuously improving performance.

Qualifications

• 2–5 years of experience in digital or e-commerce media planning.
• Strong knowledge of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaigns.
• Analytical mindset with experience handling large datasets and extracting insights.
• Proven experience in client-facing roles with excellent communication and presentation skills.

Responsibilities

• Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.
• Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.
• Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Ads, Live Ads).
• Campaign Management & Ad Ops Oversight: Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
• Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
• Drive campaign performance with continuous optimization across CR, GMV, and ROAS.
• Client & Stakeholder Management: Act as a day-to-day point of contact for brand leads, providing proactive recommendations and insights.
• Prepare and deliver performance reports, campaign post-mortems, and quarterly business reviews.
• Collaborate with cross-functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Performance Analysis & Insights: Monitor key KPIs and identify trends, risks, and opportunities.
• Leverage dashboards, trackers, and platform data to generate actionable insights.
• Recommend new test-and-learn initiatives to continuously improve performance.

Skills

Digital media planning

E-commerce platforms

Client management

Campaign optimization

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Publicis Groupe in Manila is seeking a Senior Commerce Specialist to lead e-commerce media planning, execution and optimization across Shopee, Lazada, and TikTok Shop. You will work with brand teams, finance, Ad Ops, and affiliates to deliver data-driven campaigns that maximize GMV and ROI.

The role requires strong planning skills, client-facing execution, and the ability to translate briefs into impactful Always-On, Payday, and Mega Day programs while continuously improving performance.