Senior Brand Manager

Private Advertiser; Metro Manila; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a seasoned Brand Manager to steer strategic vision, brand equity, and portfolio performance across high-velocity categories.

You will collaborate with R&D, supply chain, trade marketing, and commercial sales to deliver market share and revenue growth, bringing consumer empathy and strong analytical skills.

MBA is a plus; 6–10 years in FMCG/CPG with proven launches and budgets; leadership potential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
• MBA or equivalent advanced degree is an advantage.
• 6–10 years of brand or product management experience in FMCG/CPG.
• Proven history of leading end-to-end product launches and scaling brand revenue.
• Solid hands-on experience with substantial marketing budgets and retail math.

Responsibilities

• Lead strategic vision and brand equity management for assigned product categories.
• Drive portfolio performance and end-to-end execution for high-velocity products.
• Lead end-to-end product launches and scale brand revenue in modern and traditional trade.
• Manage substantial marketing budgets with knowledge of margins, markups, and COGS.
• Foster cross-functional leadership across R&D, supply chain, trade marketing, and commercial sales.

Skills

Brand management

Product launches

Cross-functional leadership

Budget management

Retail math

Leadership

Education

Bachelor's degree in Marketing / Business Administration / Economics

MBA or equivalent advanced degree (advantage)

Job description

About the role

Lead the strategic vision, brand equity, portfolio performance, and end-to-end execution for high-velocity product categories. You will bring deep consumer empathy, rigorous analytical capability, and strong cross-functional leadership across R&D, supply chain, trade marketing, and commercial sales to deliver sustained market share and revenue growth.

Key responsibilities

• Lead strategic vision and brand equity management for assigned product categories
• Drive portfolio performance and end-to-end execution across high-velocity products
• Lead end-to-end product launches and scale brand revenue within modern trade and general trade environments
• Manage substantial marketing budgets and apply retail math knowledge (margins, markups, trade spend, COGS)
• Drive cross-functional leadership across R&D, supply chain, trade marketing, and commercial sales

About you

• Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
• MBA or equivalent advanced degree is an advantage
• 6–10 years of brand or product management experience within a reputable FMCG/CPG company (food & beverage, personal care, home care, or beauty)
• Proven history of leading end-to-end product launches and scaling brand revenue within modern trade and general trade environments
• Solid hands-on experience managing substantial marketing budgets and working knowledge of retail math (margins, markups, trade spend, COGS)
• Strong Leadership potential