Brand Manager

Timeplus Corporation; Pasig; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Timeplus Corporation seeks a Brand Manager to strengthen its digital brand presence and drive e-business growth through strategic trade marketing and content management. You will lead product launches, monitor market trends, and oversee data practices that support brand initiatives.

With 5+ years in brand management within retail, you will analyze brand health using NPS metrics and ensure consistent storytelling across channels. Strong collaboration and communication are essential.

Qualifications

• Bachelor's degree in Marketing, Business Communication, Advertising, or related field.
• 5+ years in brand management or related role within retail.
• Strong understanding of brand positioning and competitive analysis.
• Experience with inventory management, visual merchandising, and e-commerce platforms.

Responsibilities

• Enhance the brand presence across the digital ecosystem and lead e-business development initiatives.
• Develop and implement trade marketing strategies aligned with brand objectives.
• Provide content support for digital marketing activities, ensuring alignment with brand messaging and goals.
• Lead product launches and execute strategies across customer touchpoints.
• Manage customer complaints with effective resolution strategies and trend monitoring.
• Lead customer data management practices to support brand initiatives.
• Conduct quarterly brand health assessments, including NPS analysis.
• Monitor market, consumer, customer, and competitor trends to identify growth opportunities.

Skills

Brand management

Digital marketing

Trade marketing

Product launches

Data analysis

NPS measurement

Content management

Brand storytelling

Education

Bachelor's degree in Marketing or related field

Job description

About the role

As Brand Manager, you will enhance the company's digital brand presence and drive e-business growth through effective trade marketing strategies, digital content management, and strategic product launches. You will monitor market and customer trends, oversee data practices that support brand initiatives, and assess overall brand health through quarterly evaluations, including Net Promoter Score (NPS) measurement.

Key responsibilities

• Enhance the company's brand presence across the digital ecosystem and lead initiatives that support e-business development.
• Develop and implement trade marketing strategies aligned with overall brand objectives.
• Provide content support for digital marketing activities, ensuring alignment with brand messaging, goals, and targets.
• Lead product launches and ensure strategic execution across relevant customer touchpoints.
• Manage customer complaints through effective resolution strategies and trend monitoring.
• Lead customer data management practices to support brand initiatives.
• Conduct quarterly assessments of brand health, including Net Promoter Score (NPS) analysis.
• Monitor market, consumer, customer, and competitor trends to identify opportunities for brand growth.

What we're looking for

• Bachelor's degree in Marketing, Business Communication, Advertising, Media, or a related field.
• At least five years of experience in brand management or a related role within the retail industry.
• Strong understanding of brand positioning, customer insights, and competitive analysis.
• Proficiency in brand development, product management, and promotion.
• Experience with inventory management, visual merchandising, and e-commerce platforms.
• Experience using digital marketing tools, including social media, email, and advertising campaigns.
• Strong analytical, communication, and interpersonal skills.
• Excellent communication skills, with a strong eye for brand consistency and visual storytelling.