Senior Ad Campaign Lead: YouTube, Google & Meta

Kopa Media; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Kopa Media in the Philippines is seeking a Senior Ad Operations Campaign Manager to lead end-to-end digital campaigns across YouTube, Google Ads and Meta, ensuring delivery against client KPIs.

You will manage a team, optimize spend with data-driven insights, and collaborate with stakeholders to craft high-impact ad experiences. This role requires hands-on management, strong analytics, and proactive reporting.

Qualifications

• Strong understanding of digital advertising platforms, such as Google Ads (particularly YouTube), Facebook Ads, and other relevant platforms.
• 4+ years experience in managing and optimising digital advertising campaigns.
• Proficiency in data analysis and reporting tools.
• Strong attention to detail and organisational skills.

Responsibilities

• Execute and manage digital ad campaigns across platforms such as Google Ads (with a focus on YouTube) and Meta.
• Provide ongoing campaign management to ensure optimal performance and delivery, consistently exceeding KPI goals and staying below contracted clearing costs.
• Monitor campaign pacing and performance against KPIs, proactively addressing issues through collaboration with internal teams and clients.
• Manage campaign budgets efficiently, track spending, and ensure alignment with budget constraints.
• Develop and implement audience segmentation strategies using first-party data, in-market, and affinity audiences.
• Conduct A/B testing on ad creatives, targeting strategies, and placements to optimize ad effectiveness.
• Conduct quality assurance (QA) checks before campaign launches.
• Work closely with the Client Success Management (CSM) team to ensure ad assets align with campaign objectives and are optimized for performance.
• Assist in pricing requests using tools like Reach Planner.
• Ensure campaigns have proper tagging, tracking, and measurement setup for accurate performance analysis and data collection.
• Coordinate with Google Support to troubleshoot tagging issues

Skills

Digital advertising platforms

Google Ads (YouTube)

Meta Ads

Data analysis

Reporting

Team leadership

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Job description

Kopa Media in the Philippines is seeking a Senior Ad Operations Campaign Manager to lead end-to-end digital campaigns across YouTube, Google Ads and Meta, ensuring delivery against client KPIs.

You will manage a team, optimize spend with data-driven insights, and collaborate with stakeholders to craft high-impact ad experiences. This role requires hands-on management, strong analytics, and proactive reporting.