Senior Growth Marketing & Analytics Lead

CHG Global Inc. (World Balance); Mandaluyong; On-site; PHP 500,000 - 900,000; Full time

Job summary

CHG Global Inc. (World Balance) is seeking a skilled Marketing Campaign Manager in the Philippines to strategize, launch, and optimize cross-channel paid media campaigns using Meta, Google, and TikTok ads.

The role includes setting up Lazada/Shopee ads to boost marketplace sales and building automated email flows to improve customer retention. Responsibilities include data-driven budget optimization, funnel building for TOF to retargeting, and translating performance insights into creative

Qualifications

• 4-year degree in Marketing, Business, Economics, or Statistics is required.
• 2–3 years of experience in the related field is required.

Responsibilities

• Strategize, launch, monitor, and optimize paid media campaigns across Meta Ads Manager, Google Ads, and TikTok Ads.
• Set up and scale on-platform sponsored solutions within Lazada and Shopee to maximize marketplace sales.
• Build, map out, and optimize automated EDM flows (abandoned carts, welcome sequences, customer win-backs).
• Monitor email health, ensuring high deliverability, open rates, CTRs, and revenue from email.

Skills

Digital marketing

Campaign management

Data analysis

Education

4-year degree in Marketing/Business/Economics/Statistics

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Lazada

Shopee

Job description

CHG Global Inc. (World Balance) is seeking a skilled Marketing Campaign Manager in the Philippines to strategize, launch, and optimize cross-channel paid media campaigns using Meta, Google, and TikTok ads.

The role includes setting up Lazada/Shopee ads to boost marketplace sales and building automated email flows to improve customer retention. Responsibilities include data-driven budget optimization, funnel building for TOF to retargeting, and translating performance insights into creative