Segment Marketing Lead: Growth, Strategy & Impact

Gotyme Ph; Philippines; On-site; PHP 1,000,000 - 1,300,000; Full time

Job summary

Gotyme Ph is seeking a Segment Marketing Manager in Quezon City, Philippines, to own the segment portfolio strategy and drive growth. The role focuses on prioritization, budgeting, and integrated go-to-market programs across the business with a data-driven mindset.

The ideal candidate will have a minimum of five years in marketing or related fields, a Bachelor’s degree, and strong communication and stakeholder management skills to influence outcomes and deliver measurable impact.

Qualifications

• Bachelor’s degree in Marketing or related field
• Minimum 5 years in marketing, brand mgmt, or related roles
• Experience in fast-paced industries like e-commerce, fintech, FMCG
• Strong marketing strategy, planning and execution
• Excellent project and stakeholder management
• Customer-focused mindset
• Strong communication skills

Responsibilities

• Owns end-to-end segment portfolio strategy, prioritization and sequencing.
• Leads integrated go-to-market programs aligned to growth strategy.
• Requires business cases and ROI before launches.
• Implements prioritization and governance to protect customer experience.
• Owns budget accountability and links spend to lift and profitability.
• Develops team capability through delegation and coaching.
• Partners with Data & Analytics to measure impact and translate insights.

Skills

Marketing strategy

Planning

Stakeholder mgmt

Communication

Customer-obsessed

Go-to-market

Data collaboration

Budgeting/ROI

Education

Bachelor’s degree in Marketing

Business Administration/ Management degree

Job description

Gotyme Ph is seeking a Segment Marketing Manager in Quezon City, Philippines, to own the segment portfolio strategy and drive growth. The role focuses on prioritization, budgeting, and integrated go-to-market programs across the business with a data-driven mindset.

The ideal candidate will have a minimum of five years in marketing or related fields, a Bachelor’s degree, and strong communication and stakeholder management skills to influence outcomes and deliver measurable impact.