Entrepreneur/Customer Segment Growth Lead

Gotyme Ph; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

GoTyme Bank is seeking an Entrepreneur/Customer Segment Growth Lead in Quezon City, Philippines to shape the segment growth strategy and drive partnerships that expand reach and value.

You will co-own the segment growth roadmap, translate archetype insights into messaging and product positioning, and lead a continuous insight loop from customer conversations, benchmarking, and community listening to inform the growth roadmap.

Responsibilities

• Own segment growth roadmap with the Segment Strategy Senior Manager: contribute to OKR-setting, prioritization of archetypes, and identification of the highest-value acquisition channels and moments.
• Translate archetype behaviors into sharp segment insights that shape messaging, channel choices, and product positioning in partnership with the Segment Strategy Senior Manager.
• Run a continuous insight loop: direct customer conversations, competitive benchmarking, and community listening; synthesize learnings into clear recommendations for the growth roadmap.

Job description

Entrepreneur/Customer Segment Growth Lead

Company : Gotyme Ph Job Type : Full Time Quezon City, Philippines JobCopilot will tailor your resume and auto-fill the application

Job Description - Entrepreneur/Customer Segment Growth Lead

Description

ABOUT GOTYME

At GoTyme Bank, we are on a mission to democratize financial services and build the most transformative retail bank in the Philippines. We are seeking distinctive individuals for the Strategy & Proposition team who share our belief in the missionto create enduring possibilities for everyone.

When you join the Strategy and Proposition Team in GoTyme Bank, you are joining a culture which is focused on distinction, excellence and concomitantly, professional development. You will shape critical propositions that broaden access to simple, regulated, and compliant wealth-building and protection tools, that measurably improve financial outcomes for Filipinos

ABOUT THE ROLE

You’ll work on the most critical and strategic issues in the business. The problems you will solve traverse the domains of customer engagement and go-to-market, partnerships and deal-making, product proposition and product design, financial economics to corporate strategy, and business operations.

SEGMENT STRATEGY AND GROWTH OWNERSHIP

• Co-own the segment growth roadmap with the Segment Strategy Senior Manager: contribute to OKR-setting, prioritization of archetypes, and identification of the highest-value acquisition channels and moments. Bring your own point of view to the table - you are a thinking partner, not just an implementer.
• Own deep familiarity with the behaviors, pain points, and financial moments of each archetype. Translate these into sharp segment insights that directly shape messaging, channel choices, and product positioning - in partnership with the Segment Strategy Senior Manager.
• Run a continuous insight loop: direct customer conversations, competitive benchmarking, and community listening. Synthesize what you learn into clear recommendations that feed the growth roadmap and inform the broader

PARTNERSHIPS AND COMMUNITY GROWTH

• Source, build, and manage partnerships across the institutional ecosystems where our target archetypes already belong - business chambers, trade associations, professional societies, e-commerce platforms, and supplier networks. You own these relationships end-to-end: from the first approach through commercial structuring, activation, and ongoing management.
• Build and sustain GoTyme’s presence and credibility in the communities that matter - business clubs, guild events, trade fairs, professional society gatherings, and digital seller communities. Develop GoTyme advocates within these ecosystems and turn community trust into measurable acquisition.
• Design and run on-the-ground activations, community events, and partnership launches. Bring energy and genuine relationship capital to every touchpoint - and close the loop by measuring outcomes and feeding learnings back into the roadmap.

GO-TO-MARKET EXECUTION

• Co-design and execute GTM initiatives across whichever archetype is in focus - community activations, partnership launches, referral programs, or business influencer campaigns. Work with centralized marketing and CRM teams, set briefs and success metrics, and own the outcomes.
• Build repeatable playbooks for each archetype: document what works, codify scaling rules, and create the activation templates that allow the team to replicate success as segment coverage expands.
• Build a referability engine: design the incentive structures