Segment Growth Marketing Lead

gotyme bank; Philippines; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme is seeking a Segment Marketing Manager in the Philippines to own the end-to-end segment portfolio strategy and drive commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs that link strategy to measurable ROI.

Ideal candidates bring 5+ years in marketing, strong strategy and planning skills, and the ability to collaborate with data analytics teams to translate insights into actionable portfolio decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration/ Management, or a related field.
• At least 5 years experience in marketing, brand management, or product marketing.
• Experience in fast-paced, dynamic industries such as e-commerce, fintech, or FMCG.
• Proficient in marketing strategy, planning and implementation.
• Proficient in project management and stakeholder management.
• Customer-focused with strong communication skills.

Responsibilities

• Owns end-to-end segment portfolio strategy, prioritization, sequencing, and explicit trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy, ensuring initiatives drive measurable business impact.
• Elevates stakeholder conversations from execution-focused to impact-focused by requiring business cases and defining expected ROI before launch.
• Establishes strong prioritization and governance discipline to prevent timeline compression, reduce fragmentation, and protect customer experience.
• Owns commercial and budget accountability, clearly linking spend to incremental lift, profitability, and long-term segment value.
• Develops team capability through effective delegation, coaching cadence, and enabling independent cross-functional representation.
• Partners with Data & Analytics to measure impact, conduct structured post-mortems, and translate insights into forward-looking portfolio strategy.

Skills

Marketing strategy

Project management

Stakeholder management

Communication skills

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Job description

GoTyme is seeking a Segment Marketing Manager in the Philippines to own the end-to-end segment portfolio strategy and drive commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs that link strategy to measurable ROI.

Ideal candidates bring 5+ years in marketing, strong strategy and planning skills, and the ability to collaborate with data analytics teams to translate insights into actionable portfolio decisions.