Sales Specialist (Mexico)

BOOKR Kids; Mexico; On-site; MXN 600,000 - 900,000; Full time

Job summary

BOOKR is looking for a results-driven Regional Sales professional in Mexico to drive direct and channel sales, reporting to the Regional Head of Sales. You will manage the local HubSpot funnel and aim to hit ARR/adoption targets for the region.

You will lead direct selling to schools and language centers, perform demos and proposals, keep HubSpot data clean, and train distributor partners. Market intelligence will support Product and GTM teams.

Qualifications

• 3+ years quota-carrying EdTech or SaaS sales in Mexico.
• Fluent Spanish and professional English.
• Experience presenting to school principals, SEP officials, and reseller executives.
• HubSpot proficiency and Excel familiarity.

Responsibilities

• Direct selling to public/private schools, language centres, and corporate buyers; deliver on-site/virtual demos, proposals, and contract negotiations.
• Keep clean deal/contact/activity data in HubSpot; deliver weekly forecasts and KPI snapshots to Head of Sales.
• Train distributors' sales teams on value, demo flow, and objection handling; monitor joint business plans and co-marketing funds.
• Track competitive moves, pricing, and curriculum changes at federal/state levels; feed insights to Product and GTM.

Skills

Direct selling experience

HubSpot

Excel/Sheets

Bilingual: Spanish/English

Education

Bachelor's or Master's in Business or Education

Tools

HubSpot

Excel/Sheets

Job description

Own BOOKR's commercial footprint in Mexico by driving direct sales to schools and institutions and building a high-performing distributor network. You'll report to the Regional Head of Sales, run the local funnel in HubSpot, and hit ARR/adoption targets for the region.

Key Responsibilities

• Direct selling - Identify, qualify, and close new business with public/private schools, language centres, and corporate buyers; deliver on-site/virtual demos, proposals, and contract negotiations.
• Pipeline & reporting - Keep clean deal/contact/activity data in HubSpot; deliver weekly forecasts and KPI snapshots to the Head of Sales.
• Partner enablement - Train distributors' sales teams on value, demo flow, and objection handling; monitor joint business plans and co-marketing funds.
• Market intelligence - Track competitive moves, pricing, and curriculum changes at federal/state levels; feed insights to Product and GTM.

Preferred Skills & Qualifications

• 3+ years quota-carrying success in EdTech or SaaS in Mexico, covering both direct enterprise deals and channel sales.
• Fluent Spanish and professional English; confident presenting to school principals, SEP/state officials, and reseller executives.
• Hands-on HubSpot user; comfortable with Excel/Sheets.
• Familiarity with popular outreach/automation tools is a plus.
• Bachelor's or Master's in Business, Education, or related field.

Company: BOOKR is an industry-leading publisher of interactive, reading-based edutainment tools that help children build native and second-language skills. Our award-winning platform includes 2,000+ fully animated, gamified books -and growing. Flagship product: BOOKR Class, an award-winning ESL/EFL tool.