Sales Manager_North Luzon

Private Advertiser; Mabalacat; On-site; PHP 600,000 - 1,100,000; Full time

Job summary

Private Advertiser in North Luzon seeks an experienced Sales Manager to lead sales operations and drive volume, distribution, and revenue growth. You will develop strategies for route selling, manage distributors and trade partners, and optimize market coverage through effective leadership and field execution.

The role requires 5–8 years in FMCG or related fields, a Bachelor's degree, and willingness to travel across North Luzon to grow parts of the territory.

Qualifications

• Bachelor's degree in Business, Marketing, Management or related field.
• 5–8 years of progressive sales experience, preferably in FMCG, food, consumer goods, or distribution.
• Solid experience in route selling / route-to-market sales operations and General Trade.
• Proven experience managing distributors, wholesalers, dealers, and field sales teams.
• Strong understanding of territory management, distribution, outlet coverage, merchandising, and trade execution.
• Track record of achieving sales targets and growing territories.
• Strong leadership, coaching, negotiation, analytical and problem-solving skills.
• Willing to undertake frequent field travel across North Luzon.
• Experience handling a large or multi-area territory preferred.

Responsibilities

• Lead and manage sales operations across North Luzon territories.
• Develop and execute sales strategies to meet volume, revenue, distribution targets.
• Drive route-to-market and route selling to ensure market coverage and productivity.
• Manage relationships with distributors, dealers, wholesalers, and trade partners.
• Implement sales plans, trade promotions, merchandising and distribution programs.
• Monitor performance, territory productivity and market execution.
• Identify opportunities to expand distribution and market share.
• Lead, coach and develop sales teams for strong field execution.
• Conduct field visits and market checks to assess activities and opportunities.
• Ensure inventory availability across territories.

Skills

Sales leadership

Route selling

General Trade

Distributor management

Field sales

Negotiation

Analytical

Problem-solving

Travel readiness

Education

Bachelor's degree in Business/Marketing/Management

Job description

About the role

We are looking for an experienced and results-driven Sales Manager to lead our sales operations in North Luzon. The ideal candidate has strong experience in FMCG sales, route selling, general trade, distributor management, and field sales execution, with a proven ability to drive volume, distribution, and revenue growth across a wide territory.

Key responsibilities

• Lead and manage sales operations across assigned North Luzon territories.
• Develop and execute sales strategies to achieve volume, revenue, distribution, and profitability targets.
• Drive effective route-to-market and route selling strategies, ensuring strong market coverage and sales productivity.
• Manage and strengthen relationships with distributors, dealers, wholesalers, and key trade partners.
• Ensure effective implementation of sales plans, trade promotions, merchandising, and distribution programs.
• Monitor sales performance, territory productivity, distribution, and market execution.
• Identify opportunities to expand numeric distribution, outlet coverage, and market share.
• Lead, coach, and develop sales teams to deliver consistent field execution.
• Conduct regular field visits and market checks to assess sales execution, competitor activities, and market opportunities.
• Ensure proper inventory management and availability of products across assigned territories.

QUALIFICATION

• Bachelor's degree in Business, Marketing, Management, or a related field.
• At least 5–8 years of progressive sales experience, preferably in FMCG, food, consumer goods, or distribution.
• Solid experience in route selling / route-to-market sales operations and General Trade.
• Proven experience managing distributors, wholesalers, dealers, and field sales teams.
• Strong understanding of territory management, sales distribution, outlet coverage, merchandising, and trade execution.
• Demonstrated track record of achieving sales targets and growing territories.
• Strong leadership, coaching, negotiation, analytical, and problem-solving skills.
• Willing to undertake frequent field travel across North Luzon.
• Experience handling a large or multi-area territory is highly preferred.