SALES & MARKETING MANAGER
We are seeking a highly driven and results-oriented Sales & Marketing Manager to lead our sales team and drive business growth. Must have knowledge of Customs Brokerage or prior experience as a Sales & Marketing Manager in a brokerage setting.
Key Responsibilities
- Develop and execute strategic sales plans to achieve company targets and expand the customer base.
- Lead, mentor, and motivate the sales team to consistently exceed sales goals.
- Track and analyze sales performance metrics; prepare regular reports on team progress.
- Identify new market opportunities and spearhead lead generation initiatives.
- Build and maintain strong relationships with key clients and stakeholders.
- Collaborate with marketing, operations, and product teams to align strategies and optimize results.
- Prepare accurate monthly, quarterly, and annual sales forecasts.
- Conduct market research and competitor analysis to anticipate industry trends.
- Ensure all sales activities adhere to company policies, compliance requirements, and ethical standards.
- Forecast Profit and Loss.
Marketing Competencies
- Strategic Marketing Planning
Business Development Support
- Collaborate with the sales/business development team to generate leads and support client acquisition.
- Build relationships with key clients, trade associations, and partners to expand market presence.
- Assist in preparing proposals, quotations, and service presentations.
Brand Management & Promotion
- Maintain the company’s brand image across all marketing materials, online presence, and client communications.
- Develop brochures, presentations, social media content, and other promotional materials specific to customs brokerage services.
- Manage company participation in industry events, seminars, and trade shows.
Digital Marketing & Online Presence
- Oversee digital marketing efforts (website content, SEO, social media campaigns) targeted to logistics and customs audiences.
- Track performance metrics such as leads generated, website traffic, and campaign ROI.
Market Research & Reporting
- Conduct research on potential industries or clients needing customs clearance services.
- Analyze feedback, client satisfaction, and market data to guide service improvement and marketing strategy.
- Prepare regular reports for management on marketing activities and results.
Collaboration & Internal Coordination
- Coordinate with operations, sales, and customer service teams to ensure marketing messages align with service delivery.
Budget & Resource Management
- Plan and monitor marketing budget to ensure cost‑effective campaigns.
Compliance & Regulatory Awareness
- Ensure all marketing materials comply with Philippine customs regulations and international trade laws.
- Stay updated on changes in customs rules, tariffs, or procedures that may affect messaging or client advisory.
Optional KPI / Performance Indicators
- Number of new client accounts acquired
- Increase in market share for customs brokerage services
- ROI from marketing campaigns
- Engagement on digital platforms (website, LinkedIn, industry forums)
- Client satisfaction and feedback on communications or promotional materials
Preferred Qualifications
- Background in Customs Brokerage & Logistics or related industries is an advantage
- Proven experience in Customs Brokerage and/or Customs Administration
- Excellent organizational, leadership, and communication skills
- Strong negotiation skills for expanding the sales niche
- Proficiency in Microsoft Office; experience with logistics software is an advantage