User Lifecycle Manager

Globe Telecom, Inc.; Metro Manila; On-site; PHP 900,000 - 1,800,000; Full time

Benefits offered by this job

Career growth

Competitive compensation

Job summary

GCash is seeking a Resurrection Manager to lead strategies that reactivate and retain lapsed users, boosting app visits and transactions through data-driven programs.

The role collaborates with Digital Experience, Product, and Marketing to create effective in-app journeys and campaigns, driving lifecycle metrics across cross-functional teams.

Qualifications

• 2+ years in customer lifecycle management, CRM, retention marketing or similar roles.
• Experience in fast-paced digital, app-based fintech or telecom environments is a plus.
• Strong analytical skills to translate data into actionable decisions.
• Experience in campaign management, GTM execution, or product marketing is beneficial.

Responsibilities

• Develop and execute strategies to reactivate and retain lapsed or inactive GCash users.
• Design data-driven programs to boost app visits, engagement and transactions.
• Ensure resurrection and retention KPIs through high-impact initiatives.
• Collaborate with Digital Experience, Product and Marketing Communications teams on in-app journeys and campaigns.
• Lead end-to-end execution of segment-based campaigns and go-to-market initiatives.
• Apply resurrection policies across GCash programs.
• Analyze customer behavior and campaign performance with data insights.
• Identify drivers of inactivity and develop reactivation programs.
• Continuously optimize campaigns based on results and feedback.
• Coordinate with cross-functional teams and external partners to deliver programs and maximize ROI.

Skills

CRM

Campaign management

Data analysis

Stakeholder management

Cross-functional collaboration

Problem solving

Education

Bachelor’s degree in Business, Marketing, Management, or related field

Tools

SQL

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration.

Responsibilities

• Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users
• Design data-driven programs to increase app visits, engagement, and transaction activity
• Ensure achievement of resurrection and retention business KPIs through high-impact initiatives
• Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns
• Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives
• Apply resurrection policies and principles across all relevant GCash programs
• Analyze customer behavior and campaign performance using quantitative and qualitative data
• Identify key drivers of user inactivity and develop programs to improve reactivation rates
• Continuously optimize campaigns based on results, insights, and feedback
• Collaborate with cross-functional teams and external partners to deliver programs effectively
• Manage marketing investments (A&P) to ensure maximum impact and ROI.

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field
• At least 2 years of experience in customer lifecycle management, CRM, retention marketing, funnel management, or similar roles
• Experience in fast-paced digital, app-based, fintech, or telecom environments is an advantage
• Strong analytical skills with ability to use data to drive decisions and insights
• Experience in campaign management, GTM execution, or product marketing is a plus
• Knowledge of SQL or similar data tools is an advantage
• Strong stakeholder management and cross-functional collaboration skills
• Ability to manage multiple campaigns and adapt quickly in a fast-changing environment
• Strong communication, problem-solving, and execution skills
• Customer-centric mindset with focus on improving engagement and retention metrics

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.

Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.