Retention Manager

Blueshift Energy Inc.; Eastern Manila District; Vor Ort; PHP 391.000 - 837.000; Vollzeit

Zusammenfassung

Blueshift Energy Inc. is seeking a results-driven retention marketing professional in Metro Manila to lead re-engagement strategies, craft compelling messages across email, SMS, and Messenger, and coordinate with Sales for timely follow-ups.

The role focuses on identifying stalled leads, designing tailored re-engagement tracks, and driving recovered revenue through targeted campaigns. You will also develop objection-handling content, run retargeting campaigns on Meta/Google, and track recovery

Qualifikationen

• Bachelor's degree in Marketing, Communications or a related field.
• At least 2 years in retention, re-engagement, CRM or lifecycle marketing.
• Strong writer who understands customer objections and buying hesitation.
• Experience with email, SMS or Messenger marketing tools.
• Working knowledge of retargeting on Meta or Google Ads.
• Comfortable tracking results by customer segment in spreadsheets or a CRM.
• Patient and persistent, with a structured approach to follow‑up.
• Good listener who can turn sales feedback into better messaging.
• Analytical, and makes decisions based on data rather than assumptions.
• Experience with high‑value or long‑decision purchases is an advantage.

Aufgaben

• Identify stalled and lost leads and sort them by reason: price, timing, financing, competitor or no response.
• Design a separate re-engagement track for each reason, with matching messages, offers and timing.
• Write win-back emails, SMS and Messenger messages that address common objections.
• Run retargeting ads on Meta and Google for past inquiries and stalled quotations.
• Plan check-in schedules for leads who said "not now" so that we contact them again at the right time.
• Work with Sales to agree when and how each re-engaged lead should be called.
• Create objection-handling content such as financing options, payback examples and customer stories.
• Run campaigns that keep past customers engaged and encourage referrals.
• Track how many lost leads come back and how many of them close.
• Compare recovery rates by segment and improve the weaker tracks.
• Gather feedback on why leads were lost, and share patterns with Marketing and Sales.
• Make sure re-engaged leads are updated correctly in the CRM.
• Support the main paid campaigns with audience lists and insights from lost leads
• Respect opt-outs and contact preferences in every campaign
• Report monthly on recovered leads, revenue from recovered deals and lessons learned

Ausbildung

Bachelor's degree in Marketing, Communications or a related field

Tools

Email marketing tools

SMS marketing tools

Messenger marketing tools

Jobbeschreibung

JOB RESPONSIBILITIES

1. Identify stalled and lost leads and sort them by reason: price, timing, financing, competitor or no response

2. Design a separate re-engagement track for each reason, with matching messages, offers and timing

3. Write win-back emails, SMS and Messenger messages that address common objections

4. Run retargeting ads on Meta and Google for past inquiries and stalled quotations

5. Plan check-in schedules for leads who said "not now" so that we contact them again at the right time

6. Work with Sales to agree when and how each re-engaged lead should be called

7. Create objection-handling content such as financing options, payback examples and customer stories

8. Run campaigns that keep past customers engaged and encourage referrals

9. Track how many lost leads come back and how many of them close

10. Compare recovery rates by segment and improve the weaker tracks

11. Gather feedback on why leads were lost, and share patterns with Marketing and Sales

12. Make sure re-engaged leads are updated correctly in the CRM

13. Support the main paid campaigns with audience lists and insights from lost leads

14. Respect opt-outs and contact preferences in every campaign

15. Report monthly on recovered leads, revenue from recovered deals and lessons learned

JOB REQUIREMENTS / QUALIFICATIONS

1. Bachelor's degree in Marketing, Communications or a related field

2. At least 2 years in retention, re-engagement, CRM or lifecycle marketing

3. Strong writer who understands customer objections and buying hesitation

4. Experience with email, SMS or Messenger marketing tools

5. Working knowledge of retargeting on Meta or Google Ads

6. Comfortable tracking results by customer segment in spreadsheets or a CRM

7. Patient and persistent, with a structured approach to follow‑up

8. Good listener who can turn sales feedback into better messaging

9. Analytical, and makes decisions based on data rather than assumptions

10. Experience with high‑value or long‑decision purchases is an advantage