Retention & Fleet Marketing Officer

Golden Point Auto Care Inc; Makati; On-site; PHP 279,000 - 502,000; Full time

Job summary

Golden Point Auto Care Inc is seeking a Marketing & Retention Specialist in Makati to strengthen customer relationships and drive repeat bookings. You will craft campaigns across SMS, email, and social channels, segment databases, and develop engaging content to boost retention and fleet inquiries.

The role focuses on promoting timely maintenance, building online reputation, and generating partnerships with corporate fleets, while tracking performance and optimizing strategies for better

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, or related field.
• Fresh graduates are welcome; experience a plus but not required.
• Excellent written and spoken English and Filipino.
• Basic knowledge of Microsoft Excel, Google Sheets, and social media.
• Basic copywriting skills for engagement messages and promos.
• Creative and resourceful in developing campaigns and retention strategies.
• Organized, detail-oriented, able to manage calendars and databases.
• Proactive, results-driven, and open to new marketing approaches.

Responsibilities

• Execute targeted SMS, Messenger, and email campaigns to re-engage past customers and drive repeat bookings.
• Segment customer databases by service history, last visit, location, and schedules for personalized offers.
• Develop messaging strategies and collaborate to build retention-focused content (static and video).
• Design promotional offers with Marketing Manager; manage eligibility, readiness, tracking, and analysis.
• Drive fleet marketing initiatives and outreach to generate corporate maintenance leads and partnerships.
• Implement review-generation strategies and follow-ups to boost Google and social reviews.
• Moderate public reviews per brand guidelines and escalate unresolved issues.
• Publish approved customer testimonials and social proof content across channels.
• Track retention metrics, fleet inquiries, and review growth to optimize campaigns.
• Report weekly and monthly performance data on outreach, inquiries, reviews, and impact.

Skills

Written and verbal communication

Copywriting

Creative mindset

Organized and detail-oriented

Proactive and results-driven

Fresh graduates welcome

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

Google Sheets

Social media platforms

Job description

About the Role

Drive customer retention, fleet lead generation, and public review initiatives through targeted marketing campaigns and engaging content. This role will help strengthen customer relationships, encourage repeat vehicle maintenance bookings, attract business and fleet opportunities, and build a positive online reputation across all hubs.

Key Responsibilities

• Execute targeted SMS, Messenger, and email campaigns to re-engage past customers, drive repeat bookings, and promote timely maintenance.

• Segment customer databases by service history, last visit, location, and maintenance schedules to deliver personalized retention offers.

• Develop messaging strategies and collaborate with Creative Production to build retention-focused static and video content.

• Design promotional offers with the Marketing Manager, managing eligibility, operational readiness, message tracking, and post-campaign analysis.

• Drive fleet marketing initiatives and business outreach to generate qualified corporate maintenance leads and strategic partnerships.

• Implement review-generation strategies, spiels, and follow-ups to boost authentic Google and social media reviews across all hubs.

• Moderate public reviews and social feedback according to brand guidelines, escalating unresolved customer issues to the Marketing Manager.

• Publish approved customer testimonials, Google Review highlights, and social proof content across marketing channels.

• Track retention metrics, fleet lead volume, and review growth to optimize campaign strategies and conversion rates.

• Report weekly and monthly performance data covering retention outreach, fleet inquiries, public reviews, and testimonial impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field.

• Fresh graduates are welcome to apply; experience in marketing, customer service, or sales is an advantage but not required.

• Good written and verbal communication skills in English and Filipino.

• Basic knowledge of Microsoft Excel, Google Sheets, and social media platforms.

• Basic copywriting skills for creating customer engagement messages, promotional content, and review invitation spiels.

• Creative and resourceful in developing marketing ideas, customer retention campaigns, and strategies to generate fleet inquiries.

• Organized and detail-oriented, with the ability to manage campaign calendars, customer databases, and deadlines.

• Proactive, results-oriented, and willing to explore new marketing approaches to improve engagement and lead generation.