Senior Marketing Executive (Digital)

Motor Image Pilipinas, Inc.; Parañaque; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Motor Image Pilipinas, Inc. is seeking a data-driven Digital Marketing Specialist to lead our automotive campaigns across online channels in the Philippines. You will plan, execute, and optimize performance-driven initiatives tied to dealership objectives.

The ideal candidate has at least 2 years in digital marketing, hands-on experience with Meta Ads Manager and Google Ads, and strong analytics using GA4, GTM, and Looker Studio. A marketing-related degree is preferred.

Qualifications

• Bachelor's degree in marketing or a related field.
• At least 2 years of relevant digital marketing experience.
• Experience in automotive, retail, FMCG, or consumer marketing is a plus.

Responsibilities

• Coordinate with media, press, publications, agencies, and partners for PR activities and marketing campaigns.
• Plan and monitor marketing events such as product launches, dealership events, and experiential campaigns.
• Monitor dealership marketing activities for budget, execution, and campaign objectives.
• Prepare reports on market conditions, competitor activity, and campaign performance.
• Analyze regional market trends affecting customer walk-ins, inquiries, and bookings.
• Research automotive industry marketing activities and competitor campaigns to identify opportunities.
• Manage digital marketing campaigns to drive qualified leads and ROI.
• Monitor GA4, GTM, GSC, and Looker Studio for optimization strategies.
• Support website management, SEO, SEM, landing page optimization, CRO.
• Collaborate with sales to align marketing and sales objectives.
• Develop marketing presentations, reports, and campaign proposals.
• Ensure marketing activities comply with brand standards.

Skills

Digital marketing

Performance marketing

CRM systems

Email marketing

Marketing automation

Lead nurturing

SEO

SEM

Website management

CRO

Analytics & reporting

Presentation skills

Education

Bachelor's Degree in Marketing, Communications, Business Administration, Advertising, Digital Marketing, or related field

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Google Search Console

Looker Studio

Job description

Key Responsibilities

• Coordinate with media, press, publications, agencies, and strategic partners for public relations activities and marketing campaigns.

• Plan, implement, and monitor marketing events such as product launches, dealership events, sales caravans, experiential marketing activities, media test drives, and other integrated marketing communications.

• Monitor dealership marketing activities to ensure proper execution, budget utilization, and achievement of campaign objectives.

• Prepare and submit regular reports on market conditions, competitor activities, campaign performance, and dealership marketing initiatives.

• Analyze regional market trends and seasonality that may impact customer walk-ins, inquiries, and bookings.

• Research, monitor, and evaluate automotive industry marketing activities and competitor campaigns to identify opportunities and best practices.

• Manage digital marketing campaigns across Meta Ads, Google Ads, and other online advertising platforms to drive qualified leads and maximize return on investment.

• Monitor campaign performance using Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and Looker Studio, and recommend optimization strategies.

• Support website management, SEO, SEM, landing page optimization, and conversion rate optimization (CRO) initiatives.

• Collaborate with sales teams and dealerships to ensure alignment between marketing campaigns and sales objectives.

• Assist in developing marketing presentations, reports, promotional materials, and campaign proposals.

• Ensure all marketing activities comply with brand standards and corporate marketing guidelines.

Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Business Administration, Advertising, Digital Marketing, or any related field.

Experience

• At least 2 years of relevant experience in digital marketing, performance marketing, or online campaign management.

• Experience in the automotive, retail, FMCG, or consumer marketing industry is an advantage.

Skills & Competencies

Technical Skills

• Hands-on experience with Meta Ads Manager and Google Ads.

• Proficient in:

  • Google Analytics 4 (GA4)

  • Google Tag Manager

  • Google Search Console

  • Looker Studio

• Knowledge of:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Website management

  • Landing page optimization

  • Conversion Rate Optimization (CRO)

• Experience with CRM systems, email marketing, marketing automation, and lead nurturing campaigns is an advantage.

• Strong analytical, reporting, and presentation skills.