Marketing Executive

Big Trucks Corporation / HINO Cagayan de Oro; Philippines; On-site; PHP 391,000 - 725,000; Full time

Job summary

Big Trucks Corporation / HINO Cagayan de Oro is seeking a dynamic Marketing Executive to drive brand presence and customer acquisition across digital and traditional channels, blending strategic leadership with hands-on execution.

Responsibilities include prospecting fleet operators, managing social media, creating content, producing marketing materials, coordinating events, and ensuring brand consistency across touchpoints in Northern Mindanao.

Responsibilities

• Identify and prospect potential customers including fleet operators, logistics companies, and growing businesses
• Develop and maintain a pipeline of qualified leads for truck and bus sales
• Conduct market research to identify new business opportunities in Northern Mindanao
• Collaborate with sales team to convert prospects into customers
• Manage all social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Create engaging content showcasing our trucks, customer success stories, and industry insights
• Plan and execute traditional marketing initiatives (print ads, billboards, radio, events, etc.)
• Monitor and respond to customer inquiries and comments on social media with care and professionalism
• Design and produce marketing materials including brochures, flyers, presentations, and promotional items
• Ensure brand consistency across all marketing materials
• Ensure consistent brand representation across all customer touchpoints
• Coordinate promotional events, test drive events, and community engagement activities
• Manage relationships with suppliers, printers, media partners, and external vendors
• Support company participation in trade fairs and industry exhibitions

Job description

We are seeking a dynamic and creative Marketing Executive to drive our brand presence and customer acquisition efforts. This role combines strategic marketing leadership with hands-on execution across digital and traditional channels, requiring someone who can both create compelling content and identify new business opportunities.

Key Responsibilities

Business Development & Prospecting

• Identify and prospect potential customers including fleet operators, logistics companies, and growing businesses
• Develop and maintain a pipeline of qualified leads for truck and bus sales
• Conduct market research to identify new business opportunities in Northern Mindanao
• Collaborate with sales team to convert prospects into customers

Marketing Communications & Content

• Manage all social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Create engaging content showcasing our trucks, customer success stories, and industry insights
• Plan and execute traditional marketing initiatives (print ads, billboards, radio, events, etc.)
• Monitor and respond to customer inquiries and comments on social media with care and professionalism

Marketing Collateral & Materials

• Design and produce marketing materials including brochures, flyers, presentations, and promotional items
• Ensure brand consistency across all marketing materials

Brand Management & Events

• Ensure consistent brand representation across all customer touchpoints
• Coordinate promotional events, test drive events, and community engagement activities
• Manage relationships with suppliers, printers, media partners, and external vendors
• Support company participation in trade fairs and industry exhibitions