Marketing and Communications Lead

Asia-Select; Muntinlupa; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

Asia-Select is seeking a seasoned Marketing and Communications leader to shape the company’s market positioning, brand storytelling, and talent attraction. You will own corporate communications, content strategy, and marketing operations while building the function from the ground up, reporting to senior leadership.

Based onsite in Alabang, Muntinlupa City, you will develop integrated strategies, drive recruitment marketing, manage media relations, and lead cross-functional teams to deliver

Qualifications

• You must have a bachelor's degree in Marketing, Communications, Journalism, Business Administration, Public Relations, or related field.
• You must have 8–10 years of experience in marketing, communications, corporate communications, or a related discipline.
• You must have experience working within startup, scale-up, technology, innovation, or high-growth business environments.
• You must have proven experience building marketing, branding, or communications functions, programs, or initiatives from the ground up.
• You must have strong experience managing social media platforms, content strategies, thought leadership campaigns, and employer branding programs.
• You must have excellent writing, storytelling, editorial, and communication skills with the ability to simplify complex topics for diverse audiences.

Responsibilities

• Develop and lead the overall Marketing and Communications strategy aligned with business objectives, growth plans, and organizational priorities.
• Establish and strengthen the company's market positioning through strategic messaging, thought leadership, brand development, and industry engagement initiatives.
• Create and manage external communication campaigns, executive communications, media relations, industry partnerships, and public relations activities.
• Develop compelling narratives and content that promote the organization, its services, culture, technology, and business initiatives.
• Lead employer branding and recruitment marketing programs to support workforce growth, talent attraction, and organizational awareness.
• Partner with Talent Acquisition and business leaders to develop recruitment campaigns, employer value propositions, and candidate engagement strategies.
• Manage the organization's digital presence, including social media platforms, websites, content channels, and online communications.
• Oversee content strategy, creation, publishing, editorial standards, brand consistency, and campaign performance across all communication channels.
• Monitor marketing performance, audience engagement, campaign effectiveness, conversion metrics, and ROI to support business decisions.
• Build and maintain relationships with media organizations, industry associations, government bodies, academic institutions, and strategic partners.
• Lead corporate communications and ensure all external messaging aligns with organizational values, business objectives, and confidentiality requirements.
• Develop crisis communication plans, communication governance frameworks, approval workflows, and communication standards.
• Act as a strategic advisor to leadership on communication, branding, reputation management, and stakeholder engagement matters.
• Establish marketing processes, reporting frameworks, governance standards, templates, policies, and operating procedures.
• Build and scale the Marketing and Communications function, including future team development, agency management, and capability expansion.
• Drive continuous improvement initiatives aimed at strengthening brand impact, recruitment outcomes, stakeholder engagement, and marketing effectiveness.

Skills

Strategic thinking

Stakeholder management

Writing & storytelling

Content strategy

Employer branding

Recruitment marketing

Brand development

Social media management

Public relations

Education

Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, Public Relations, or related field

Tools

SEO tools

Analytics platforms

Social media management tools

Job description

The position is responsible for leading the organization’s marketing, communications, employer branding, and public relations initiatives to strengthen market positioning, brand awareness, and talent attraction. It develops and executes integrated communication strategies that establish the company as a leader within its industry while supporting business growth, recruitment objectives, and stakeholder engagement. The role serves as the primary owner of brand storytelling, thought leadership, corporate communications, content strategy, and marketing operations, while building the organization's marketing function from the ground up.

KEY RESPONSIBILITIES

You will:

• Develop and lead the overall Marketing and Communications strategy aligned with business objectives, growth plans, and organizational priorities.
• Establish and strengthen the company's market positioning through strategic messaging, thought leadership, brand development, and industry engagement initiatives.
• Create and manage external communication campaigns, executive communications, media relations, industry partnerships, and public relations activities.
• Develop compelling narratives and content that promote the organization, its services, culture, technology, and business initiatives.
• Lead employer branding and recruitment marketing programs to support workforce growth, talent attraction, and organizational awareness.
• Partner with Talent Acquisition and business leaders to develop recruitment campaigns, employer value propositions, and candidate engagement strategies.
• Manage the organization's digital presence, including social media platforms, websites, content channels, and online communications.
• Oversee content strategy, creation, publishing, editorial standards, brand consistency, and campaign performance across all communication channels.
• Monitor marketing performance, audience engagement, campaign effectiveness, conversion metrics, and ROI to support business decisions.
• Build and maintain relationships with media organizations, industry associations, government bodies, academic institutions, and strategic partners.
• Lead corporate communications and ensure all external messaging aligns with organizational values, business objectives, and confidentiality requirements.
• Develop crisis communication plans, communication governance frameworks, approval workflows, and communication standards.
• Act as a strategic advisor to leadership on communication, branding, reputation management, and stakeholder engagement matters.
• Establish marketing processes, reporting frameworks, governance standards, templates, policies, and operating procedures.
• Build and scale the Marketing and Communications function, including future team development, agency management, and capability expansion.
• Drive continuous improvement initiatives aimed at strengthening brand impact, recruitment outcomes, stakeholder engagement, and marketing effectiveness.

QUALIFICATIONS & REQUIREMENTS:

• You must have a bachelor’s degree in Marketing, Communications, Journalism, Business Administration, Public Relations, or a related field.
• You must have at least 8–10 years of experience in marketing, communications, corporate communications, public relations, or a related discipline.
• You must have experience working within startup, scale-up, technology, innovation, or high-growth business environments.
• You must have proven experience building marketing, branding, or communications functions, programs, or initiatives from the ground up.
• You must have strong experience managing social media platforms, content strategies, thought leadership campaigns, and employer branding programs.
• You must have excellent writing, storytelling, editorial, and communication skills with the ability to simplify complex topics for diverse audiences.
• You must have experience in recruitment marketing, talent attraction campaigns, employer branding, or candidate engagement initiatives.
• You must have working knowledge of digital marketing, performance marketing, SEO, analytics, audience targeting, and campaign optimization.
• You must have strong stakeholder management skills and the ability to work effectively with executives, business leaders, HR teams, and external partners.
• You must have strong analytical skills and experience interpreting marketing performance metrics such as engagement, reach, conversion, and campaign ROI.
• You must demonstrate strong business acumen, strategic thinking, creativity, and a hands‑on execution mindset.
• You must be comfortable operating with limited resources, managing ambiguity, and balancing strategic planning with day‑to‑day execution.
• You must possess strong judgment, confidentiality, and professionalism when managing sensitive company, customer, or business information.

Work Schedule: Regular shift

Work Setup: Onsite – Alabang, Muntinlupa City