Retention & CVM Lead - Churn Optimization Strategist

DITO Telecommunity Corporation; Philippines; On-site; PHP 1,000,000 - 1,600,000; Full time

Job summary

DITO Telecommunity Corporation in the Philippines seeks a dynamic leader to head the Customer Retention Team within the Customer Value Management & Loyalty Department, crafting targeted campaigns to reduce churn and extend customer lifetime.

You will guide a cross-functional team, forecast campaign performance against key metrics, collaborate with product and touchpoint owners, and turn customer insights into personalized offers while driving engagement with minimal supervision.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Analytics/Data Science or other relevant field.
• Experience in customer strategy, marketing, analytics, and segmentation; project management and product development.
• Experience in working with middle to senior management levels and presenting to upper management.
• In-depth knowledge of the telecommunication industry is a plus.
• Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls, and technology.
• Can work under pressure and with extended hours when required.

Responsibilities

• Oversee and provide guidance to a cross-functional team of campaign management specialists and campaign operations specialists in terms of strategy, communications plan creation, execution and performance forecasting against key metrics.
• Define and prioritize the work of the team to maximize value; own the vision for Churn Management and shape strategy direction.
• Track status of projects and metrics; adapt strategies based on performance, capacity and targets.
• Partner with segments, products, and customer touchpoint owners to develop and measure revenue optimization strategies.
• Analyze customer insights using data and apply analytical techniques to target the right customers with the right offer.
• Recommend development of new CVM products based on usage as part of personalized offers.
• Drive engagement with minimal supervision and build strong stakeholder relationships.

Skills

Campaign management

Data analysis

Stakeholder management

Team leadership

Marketing analytics

Education

Bachelor’s degree in Marketing

Job description

DITO Telecommunity Corporation in the Philippines seeks a dynamic leader to head the Customer Retention Team within the Customer Value Management & Loyalty Department, crafting targeted campaigns to reduce churn and extend customer lifetime.

You will guide a cross-functional team, forecast campaign performance against key metrics, collaborate with product and touchpoint owners, and turn customer insights into personalized offers while driving engagement with minimal supervision.