Retail Brand Manager

Lionheart Agrotech; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Lionheart Agrotech seeks a Marketing Lead to drive retail brand campaigns, strategy, and execution across channels. You will partner with stakeholders, manage GTM alignment, and oversee campaign timelines.

You will analyze performance data, optimize spend, and mentor a diverse team. The role requires strong digital marketing know-how, budget management, and excellent communication to maximize brand exposure.

Qualifications

• Proven ability to lead and motivate a diverse team.
• Strong analytical skills to develop effective marketing strategies.
• Excellent verbal and written communication skills.
• In-depth knowledge of digital marketing tools and techniques including SEO and SEM.
• Experience in managing budgets and understanding financial metrics.

Responsibilities

• Lead Retail Brands Marketing Campaigns and Brand Activations (Strategy + Execution).
• Design, Manage, and Evaluate Marketing Campaigns.
• Collaborate with Stakeholders; provide regular status and performance reports to senior leadership, align GTM between stakeholders.
• Manage budgets for marketing campaigns and adjust spend as needed.
• Oversee Brand Strategies with Marketing Ops, Digital & Design teams to ensure KPI delivery and agency/supplier management.
• Act as Brand Champion, safeguarding reputation and interests in marketing communications.
• Coordinate day-to-day marketing tasks with internal teams and third-party agencies.

Skills

Leadership

Digital marketing

Budget management

Analytics

Communication

SEO/SEM

Job description

Job Description

• Leads Retail Brands Marketing Campaigns and Brand Activations (Strategy + Execution).
• Responsible for Designing, Managing, and Evaluating Marketing Campaigns.
• Works Closely with all Stakeholders (Regular Status and Performance reports directly to senior leadership, leads all GTM alignment between stakeholders)
• Manages Budgets for marketing campaigns (Leads decisions to cut or bump up marketing spends)
• Manages Brand Strategies and works closely with Marketing Ops, Digital & Design Teams for Execution Excellence (responsible for KPIs of all Marketing Campaigns and Third Party Agencies and Suppliers)
• Brand Champion internally and externally, protecting retail brands' reputation and interests through all Marketing Communications and Campaigns
• Represent the marketing team to cross-functional groups within the retail brands and its affiliates
• Manage and Coordinate day-to day Marketing tasks across internal stakeholders and Third-Party Marketing Agencies/Suppliers
• Ensure Campaign Timelines are met, and the team is prepared with contingency plans.
• Analyze data to evaluate the success of all Marketing efforts and come up with new ideas to improve brand marketing and exposure
• Lead Market research efforts to enhance Marketing Campaigns

Qualifications

• Proven ability to lead and motivate a diverse team, setting clear priorities and goals.
• Strong analytical skills to develop effective marketing strategies based on market research and consumer insights.
• Excellent verbal and written communication skills to convey ideas clearly and effectively.
• In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, and social media marketing.
• Experience in managing budgets and understanding financial metrics to drive marketing effectiveness.
• Ability to analyze data and market trends to inform decision-making and strategy adjustments
• Familiarity with the specific industry in which the organization operates, including current trends and competitive