Brand Manager

Co Ban Kiat Hardware, Inc.; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Co Ban Kiat Hardware, Inc. is seeking a results-driven Brand Manager to develop and execute brand strategies that drive sales, profitability, and long-term growth in a competitive market.

You will lead campaigns, manage budgets and forecasting, collaborate with Sales, Procurement, and Marketing, and translate consumer insights into actionable plans. Join a dynamic team dedicated to building strong brands and delivering measurable results.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field.
• 3–5 years of brand/product/marketing experience.
• Strong background in brand strategy and campaigns.
• Experience in budgets, forecasting, and P&L is a plus.
• Excellent analytical, communication, and project management skills.
• Proficient in Excel and PowerPoint.
• Able to thrive in a fast-paced, results-driven environment.

Responsibilities

• Develop and execute brand strategies aligned with growth targets.
• Manage brand performance, budgets, and marketing investments.
• Create campaigns, promotions, and brand-building initiatives.
• Identify market opportunities via consumer insights and trends.
• Collaborate with Sales, Procurement, and Marketing to drive revenue.
• Lead annual sales forecasting and support business planning.
• Oversee product portfolio and marketing mix implementation.
• Monitor brand performance and adjust actions to improve sales.
• Coordinate with principals, suppliers and internal stakeholders.
• Oversee development of communications and promotional materials.

Skills

Brand management

Marketing campaigns

Budget forecasting

Excel

PowerPoint

Project management

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Job description

We are looking for a results-driven Brand Manager who will be responsible for developing and executing brand strategies that drive sales, profitability, and long-term brand growth. The ideal candidate is highly analytical, creative, and passionate about building strong brands in a competitive market.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives and growth targets.
• Manage brand performance, profitability, budgets, and marketing investments.
• Create and implement marketing campaigns, promotions, and brand-building initiatives.
• Identify market opportunities through consumer insights, competitor analysis, and industry trends.
• Collaborate closely with Sales, Procurement, and Marketing teams to achieve revenue and market share goals.
• Lead annual sales forecasting and support business planning activities.
• Manage the product portfolio and ensure effective implementation of the marketing mix (Product, Price, Place, and Promotion).
• Monitor brand performance and recommend actions to improve sales and profitability.
• Coordinate with principals, suppliers, and internal stakeholders to ensure brand alignment and execution excellence.
• Oversee the development of communication and promotional materials.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• At least 3-5 years of experience in Brand Management, Product Management, or Marketing.
• Strong background in brand strategy, marketing campaigns, and business planning.
• Experience in handling budgets, forecasting, and P&L management is an advantage.
• Excellent analytical, communication, and project management skills.
• Proficient in Microsoft Excel and PowerPoint.
• Able to work in a fast-paced and results-oriented environment.

Why Join Us?

• Opportunity to manage established and growing brands.
• Exposure to strategic business planning and cross-functional leadership.
• Dynamic and collaborative work environment.
• Career growth and professional development opportunities.