Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.
SUN BATTLEDORE INC. is seeking a Retail and Product Training Manager to lead the design and execution of comprehensive training programs across all brands and store locations in the Philippines.
You will ensure frontline teams have product knowledge, selling skills, and operational competencies to meet sales targets and deliver exceptional customer experiences. You will collaborate with Retail Operations, Brand Principals, Marketing, HR, and Store Managers to build a high-performing retail
The Retail and Product Training Manager is responsible for developing, implementing, and continuously improving retail operations and product training programs across all brands and store locations. This role ensures that all retail personnel possess the product knowledge, selling skills, customer service standards, and operational competencies required to achieve sales targets and deliver an exceptional customer experience.
The Retail and Product Training Manager works closely with Retail Operations, Brand Principals, Marketing, HR, and Store Managers/Supervisors to build a high-performing retail organization through structured learning and development initiatives.
Develop and implement the company's annual retail training calendar.
Design onboarding and certification programs for new employees.
Create and update training modules, manuals, presentations, videos, and e-learning materials.
Conduct classroom, virtual, and in-store training sessions.
Develop role-based learning paths for all retail positions.
Maintain training records and monitor completion rates.
Become the subject matter expert on all brands and product categories.
Coordinate product knowledge sessions with brand principals and suppliers.
Train employees on product features, technologies, benefits, fitting, and usage.
Ensure all retail personnel are updated on new product launches and seasonal collections.
Develop product comparison guides and quick-reference materials.
Train store teams on consultative selling techniques.
Improve conversion rate, average transaction value (ATV), and customer engagement.
Conduct coaching sessions based on store performance and mystery shopping results.
Reinforce upselling and cross-selling techniques.
Promote best practices that increase sales productivity.
Train employees on standard operating procedures (SOPs).
Ensure compliance with company policies and operational standards.
Conduct training on inventory management (SMMS), stock replenishment, visual merchandising, cashiering, and loss prevention.
Standardize retail execution across all store locations.
Conduct regular store visits to observe employee performance.
Identify competency gaps and recommend development plans.
Coach Store Managers and Area Managers on leadership and people development.
Provide individual coaching for underperforming employees.
Develop written examinations and practical assessments.
Evaluate training effectiveness using measurable KPIs.
Monitor employee certifications and competency levels.
Recommend retraining programs when necessary.
Partner with HR on onboarding and succession planning.
Work with Marketing to align training with promotional campaigns and product launches.
Coordinate with Brand Principals for specialized product training.
Support Retail Operations in improving store execution and customer experience.
Prepare regular reports covering:
Training completion rates
Store training compliance
Product knowledge assessment results
Sales performance before and after training
Coaching activities and store visits
Recommended development initiatives
Bachelor's degree in Business Administration, Marketing, Human Resources, Education, or a related field.
At least 5 years of experience in retail operations, learning and development, or retail training.
Experience managing multi-store retail training programs is preferred.
Background in sporting goods, footwear, apparel, or lifestyle retail is an advantage.
Retail operations expertise
Product training and facilitation
Instructional design
Sales coaching
Leadership and people development
Public speaking and presentation skills
Strong communication and interpersonal skills
Analytical and problem-solving skills
Project management
Microsoft Office and Learning Management Systems (LMS)
Training completion rate
Employee certification rate
Product knowledge assessment scores
Sales conversion rate improvement
Average Transaction Value (ATV)
Customer satisfaction (CSAT/NPS)
Mystery shopper scores
SOP compliance rate
Employee onboarding completion within target timeline
Reduction in operational errors and customer complaints
Sales growth attributable to training initiatives