Responsible for driving revenue growth through strategic sales planning, building client relationships, and coordinating with marketing and operations to maximize bookings across leisure, corporate, and group segments.
Sales Strategy & Planning
- Develop and execute a comprehensive sales plan aligned with resort goals and brand positioning.
- Identify growth opportunities across leisure, corporate, MICE (Meetings, Incentives, Conferences, Exhibitions), and travel trade segments.
- Monitor market trends, competitor activity, and industry developments to adjust strategies proactively.
- Collaborate with Revenue Management and Marketing to align sales activities with rate strategies, promotions, and campaigns.
Client Acquisition & Relationship Management
- Identify and pursue new business opportunities (corporate accounts, travel agencies, event planners).
- Maintain strong relationships with existing clients to encourage repeat bookings and loyalty.
- Negotiate contracts, packages, and pricing to maximize profitability while meeting client needs.
Sales & Market Launch
- Lead the design and delivery of the sales strategy.
- Define and segment the resort’s ideal client mix in line with brand positioning and revenue goals.
- Establish rate structures, seasonal pricing, and launch packages in collaboration with Revenue Management.
Revenue & Performance Management
- Set and monitor sales targets, KPIs, and budgets.
- Track performance against goals and adjust strategies to ensure revenue growth.
- Provide regular sales reports and forecasts to senior management.
Cross-Functional Collaboration
- Work closely with operations, reservations, and front office teams to ensure seamless guest experiences.
- Coordinate with marketing on promotional campaigns, digital presence, and branding.
- Support event planning and execution for conferences, weddings, and group bookings.