Research & Analytics Lead — Data-Driven Insights

PUBLICIS MANILA, INC.; Makati; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Publicis Manila, Inc. is seeking a Research and Analytics Manager to support integrated data, research, reporting and analytics across client campaigns. You will drive adoption of advanced analytics, leverage multiple data sources and lead stakeholder engagements to deliver actionable insights.

The role emphasizes building scalable analytics solutions, mentoring junior staff, and contributing to thought leadership within Publicis Media’s data intelligence practice.

Qualifications

• Minimum 5 years in a similar role.
• Strong analytical and critical-thinking with a data-driven approach.
• Experience with R, Python and other programming languages.
• Solid knowledge of statistical and machine-learning techniques and predictive modelling.
• Experience with marketing analytics models such as Market Mix Modelling and attribution.
• Advanced Excel and data visualization capabilities.
• Excellent presentation and stakeholder management skills.

Responsibilities

• Solve complex business challenges using advanced analytics (Market Mix Modelling, attribution, predictive modelling).
• Integrate data sources from media, performance, consumer and syndicated research to generate insights and recommendations.
• Collaborate with media teams to apply analytics to campaigns and strategies.
• Manage research and analytics projects from requirements to reporting and presentation.
• Drive automation and scalability of analytics processes and adoption of analytics products across the agency.
• Mentor senior analyst to ensure high-quality outputs and thought leadership.
• Contribute to thought leadership, case studies and capability materials for Publicis Media’s analytics capabilities.

Skills

R

Python

Statistics

Machine learning

Data analysis

Data visualization

Excel

Stakeholder management

Tools

BI platforms

Job description

Publicis Manila, Inc. is seeking a Research and Analytics Manager to support integrated data, research, reporting and analytics across client campaigns. You will drive adoption of advanced analytics, leverage multiple data sources and lead stakeholder engagements to deliver actionable insights.

The role emphasizes building scalable analytics solutions, mentoring junior staff, and contributing to thought leadership within Publicis Media’s data intelligence practice.