Lead, Market Analytics & Data Intelligence

Publicis Groupe; Makati; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

Publicis Groupe in Makati, Philippines, seeks a Research and Analytics Manager to join its Data Intelligence team. You will drive integrated data, research, reporting, and analytics to standardize and scale solutions, delivering incremental value for Publicis clients.

This role requires leading complex analyses like Market Mix Modelling and Attribution, managing stakeholders, mentoring analysts, and advancing automation and innovative analytics across the agency.

Qualifications

• 5+ years in a similar research/analytics role
• Strong analytical and critical-thinking with a data-driven approach
• Proficient in R and Python; experience with statistical methods
• Knowledge of media advertising and marketing analytics models preferred

Responsibilities

• Solve complex business challenges through advanced analytics such as Market Mix Modelling, Attribution Studies, Predictive Modelling.
• Integrate and triangulate multiple data sources to generate holistic insights and recommendations.
• Collaborate with media teams to understand needs and apply advanced analytics to campaigns.
• Manage research and analytics project stakeholders through requirements gathering, solution design, planning, implementation and reporting.
• Project management for research and analytics client requirements.
• Liaise with research partners and maintain relations throughout projects.
• Develop and drive innovation for research, marketing science, AI and analytics products via proof-of-concepts.
• Drive automation and process improvements to enhance efficiency and scalability.
• Drive adoption of advanced analytics products and solutions across the agency.
• Build capability through training, knowledge-sharing, and best practices development.
• Contribute to thought leadership, case studies, and capability presentations.
• Oversee and mentor the senior research analyst to ensure quality outputs.

Skills

Analytical thinking

Critical thinking

Data storytelling

Presentation skills

Project management

Stakeholder management

Problem solving

Tools

R

Python

Excel

BI tools

Job description

Publicis Groupe in Makati, Philippines, seeks a Research and Analytics Manager to join its Data Intelligence team. You will drive integrated data, research, reporting, and analytics to standardize and scale solutions, delivering incremental value for Publicis clients.

This role requires leading complex analyses like Market Mix Modelling and Attribution, managing stakeholders, mentoring analysts, and advancing automation and innovative analytics across the agency.