RES Marketing Specialist

FDC Utilities Inc.; Manila; On-site; PHP 540,000 - 900,000; Full time

Job summary

FDC Utilities Inc. is seeking a Marketing Specialist – Retail Energy to develop, execute, and implement comprehensive marketing plans for energy services, considering market conditions, regulations, competition, and customer needs.

The role emphasizes teamwork to achieve the group’s deliverables and requires willingness to travel and collaborate with various stakeholders.

Qualifications

• Analytical mindset for marketing data and market trends.
• Strong written and oral communication across teams and customers.
• Creative thinking to generate new marketing ideas.
• Ability to engage with different stakeholders and customers.
• Willingness to learn and adapt to new technologies and tools.

Responsibilities

• Understand the power industry market in wholesale and retail business.
• Propose and recommend a tactical marketing plan to support corporate goals.
• Perform competitive assessments of market participants, products, market share, pricing, strategies.
• Identify target markets and develop target customer lists.
• Support the Manager in securing contracts with prospective customers.
• Complete other jobs assigned by the Manager.
• Keep abreast of market conditions and relay key information to the organization.
• Prepare reports, analyses, and recommendations.

Skills

Analytical skills

Communication skills

Creativity

Interpersonal skills

Technical skills

Education

Bachelor’s degree in Marketing, Business, Engineering, Management, or Economics

Job description

The Marketing Specialist – Retail Energy will be responsible for developing, executing, and accomplishing comprehensive marketing plans, programs, and/or equivalents for the Company’s energy services businesses that factor in market conditions, the regulatory environment, the competitive environment, and customer needs. Mainly, will be a team player to fully achieve the group’s deliverables.

Duties and Responsibilities

• Understand the power industry market in the wholesale and retail business;
• Propose and recommend a tactical marketing plan that will support the achievement of corporate goals;
• Perform competitive assessments- market participants, product offerings, market share, pricing, strategies, etc.;
• Identify target markets and develop target customer lists based on various resources;
• Support, as required, the Manager in securing contracts and/or any equivalent medium with prospective customers;
• Accomplish the marketing and organization mission by completing related results as needed;
• Keep abreast of market conditions and competitor status that impact the commercial market and communicate to the organization key market information;
• Provide information by collecting, analyzing, and summarising data and trends;
• Prepare reports, make presentations, and recommendations;
• Negotiation follow-through with Customers and other concerned agencies;
• Complete other jobs assigned by the Manager.

Technical Competencies and Skills

Must be willing to travel, work on call, and must have knowledge of database software, electronic mail, graphics, technical diagrams, flow charts, etc., and must possess the following skills:

• Analytical skills. Marketing Officer must have an analytical mind. One must understand the value of the vast amount of data available and be highly interested in what that data can reveal about the market or consumer behavior, the effectiveness of various marketing approaches, and more. He/she must also know how to look beyond the data and identify trends and patterns that can lead to better, more successful marketing efforts.
• Communication skills. Marketing Officer must be able to communicate effectively with a broad-based team made up of other managers or staff members and/or internal and external customers during the marketing process. Must also be able to communicate persuasively to the public.
• Creativity. The Marketing Officer must generate new, imaginative ideas.
• Interpersonal skills. Marketing Officer must deal with a range of people in different roles, both inside and outside the organization.
• Technical skills. The Marketing Officer must be willing to keep learning and adapting to technological innovations to advance and communicate easily with Customers. Customer engagement will occur in more ways.

Education, Trainings and Licenses Required

At least a Bachelor’s Degree in Marketing, Business, Engineering, Management, or Economics.