Remote Senior Performance Marketing Manager (Healthcare)

SYSGEN RPO; Philippines; Remote; PHP 7,658,000 - 11,487,000; Full time

Job summary

Thriveworks, a leading USA mental health care provider, is seeking a Senior Performance Marketing Manager for a 100% remote role. You will own the paid media program across Google, Meta, Microsoft and emerging channels, partnering with operations, clinical, data, and creative to drive high-quality patient acquisition rather than clicks.

You will build automation, run tests, and scale across multi-location campaigns, ensuring HIPAA-compliant tracking and measurable ROAS.

Qualifications

• 10+ years of hands-on paid media management.
• Hands on Google Ads, Meta Ads, Microsoft Ads experience.
• Experience building the strategy and then executing it.

Responsibilities

• Own and manage all paid media channels end-to-end.
• Build automation and reporting layer using Claude AI and the Google Ads API.
• Align spend to provider capacity market-by-market, partnering with Operations.
• Optimize through the full patient funnel (cost per kept appointment).
• Manage all tracking infrastructure in compliance with HIPAA requirements.
• Brief and direct freelance creative teams on video and static ad assets.
• Design and run structured A/B tests across channels, audiences, creative, and landing pages.
• Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
• Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
• Phase in CTV/programmatic testing as the core program stabilizes.

Skills

Analytical

Organized

Builder mindset

Clear communicator

Collaborative

Accountable

Paid media strategy

Tools

Google Ads

Meta Ads

Microsoft Ads

Claude AI

Google Ads API

Job description

Thriveworks, a leading USA mental health care provider, is seeking a Senior Performance Marketing Manager for a 100% remote role. You will own the paid media program across Google, Meta, Microsoft and emerging channels, partnering with operations, clinical, data, and creative to drive high-quality patient acquisition rather than clicks.

You will build automation, run tests, and scale across multi-location campaigns, ensuring HIPAA-compliant tracking and measurable ROAS.