Remote Performance Creative Lead | AI-Driven Growth

STERRY; Philippines; Remote; PHP 5,732,000 - 8,917,000; Full time

Benefits offered by this job

Remote flexibility

Profit share/bonus

Budget ownership over multi-million ad

Job summary

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for a $50M DTC intimates brand. You will lead a data-informed team to craft viral hooks, scale AI-driven production, and drive profitable customer acquisition across Meta and Google/YouTube.

You will manage a remote group of video editors, copywriters, and strategists, testing 500+ creative iterations monthly, while upholding brand aesthetics and platform policies.

Qualifications

• Fluent English in business communications for copy, briefs and leadership collaboration.
• Hands-on experience integrating generative AI tools into creative production workflows.
• 5+ years of performance-driven ad creative leadership for high-growth DTC brands.
• Deep understanding of media metrics (hook rates, CAC, CVR) and translating data into briefs.
• Empathy for intimates/apparel consumer framing, body positivity, and fit messaging.

Responsibilities

• Own end-to-end testing of 500+ direct-response ad variations monthly for Meta and Google.
• Lead AI automation pipelines to scale output, reduce costs per asset, accelerate testing.
• Analyze creative metrics daily and iterate on winning angles with media buyers.
• Oversee UGC/creator briefs, sourcing, and influencer seeding for authentic content.
• Maintain brand aesthetics while ensuring ad policy compliance across platforms.
• Govern a remote creative team with structured, asynchronous workflows.

Skills

Fluent English

AI Prompt Specialist

Performance Creative Mastery

Data Literacy

Intimates/Apparel Sensitivity

TikTok/Reels Content

Tools

Midjourney

Runway

ElevenLabs

ChatGPT/Claude

Job description

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for a $50M DTC intimates brand. You will lead a data-informed team to craft viral hooks, scale AI-driven production, and drive profitable customer acquisition across Meta and Google/YouTube.

You will manage a remote group of video editors, copywriters, and strategists, testing 500+ creative iterations monthly, while upholding brand aesthetics and platform policies.