Director of Performance Creative & AI Ad Factory

STERRY; Philippines; Remote; PHP 7,658,000 - 11,487,000; Full time

Benefits offered by this job

Remote work

Global autonomy

Ownership of multi-million-dollar ad预算

Job summary

STERRY is a fast-growing global e-commerce group behind a flagship women’s intimates DTC brand. We are hiring a Head of Performance Creative to own the end-to-end ad creative factory, crafting viral visuals and scalable UGC pipelines while managing a remote team of editors, copywriters, and strategists.

You will lead a data-informed creative operation across Meta and Google/YouTube, testing hundreds of iterations monthly to defeat ad fatigue and drive profitable customer acquisition for the $50M

Qualifications

• Fluent English with full professional business fluency in written and spoken form.
• Hands-on experience integrating generative AI tools into creative workflows.
• Proven track record leading ad creative strategy for high-growth DTC brands $20M–$100M revenue.
• Deep understanding of media metrics (hook rates, CAC, CVR) and translating data into briefs.
• Empathy for body-positivity and fit messaging in intimates/apparel.

Responsibilities

• Own end-to-end ad creative production, testing 500+ variations per month for Meta and Google/YouTube.
• Champion AI-driven workflows to scale output and reduce asset cost.
• Analyze creative metrics daily with media buyers to optimize hooks and conversions.
• Oversee UGC sourcing, creator briefs, and influencer seeding for authentic content.
• Ensure brand aesthetics and ad policy compliance across platforms.

Skills

Fluent English

AI Power User

5+ Years Performance Creative

Data Literacy

Intimates/Apparel Sensitivity

Job description

STERRY is a fast-growing global e-commerce group behind a flagship women’s intimates DTC brand. We are hiring a Head of Performance Creative to own the end-to-end ad creative factory, crafting viral visuals and scalable UGC pipelines while managing a remote team of editors, copywriters, and strategists.

You will lead a data-informed creative operation across Meta and Google/YouTube, testing hundreds of iterations monthly to defeat ad fatigue and drive profitable customer acquisition for the $50M