Remote Paid Media & Digital Marketing Lead (AU/NZ)

D2B; Manila; Remote; PHP 1,168,000 - 1,399,000; Full time

Job summary

D2B is seeking a Paid Media & Digital Marketing Specialist with AU/NZ experience. The role focuses on Google Ads as the primary channel, with exposure to Meta, Amazon, and other platforms. The position targets Australia, US, and New Zealand markets, with a strong emphasis on budgets and compliance.

100% remote work with NZ time zone alignment. Opportunity to expand into GEO/AEO initiatives and AI-driven search strategies while growing the digital marketing function.

Qualifications

• 5+ years of hands-on experience managing Google Ads campaigns.
• Experience managing monthly media spends of $10K–$250K+.
• Strong understanding of advertising policies for restricted healthcare/therapeutic categories.
• Experience managing campaigns targeting Australia, US, and/or New Zealand markets.
• Advanced knowledge of Google Ads campaign types: Search, Performance Max, Display, YouTube/Video, Demand Gen.
• Hands-on experience with Meta Ads across Facebook and Instagram.
• Strong analytical skills with GA4, Looker Studio, and Excel/Google Sheets.
• Attention to detail in campaign compliance and budget management.

Responsibilities

• Plan, build, launch, manage and optimise Google Ads campaigns.
• Manage and optimise Meta Ads campaigns across Facebook and Instagram.
• Explore and support campaigns on Amazon and other platforms as business expands.
• Allocate monthly advertising budgets across accounts, platforms and markets.
• Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations.
• Monitor campaign performance and identify opportunities to improve conversions, efficiency and ROI.
• Prepare clear, actionable performance reports for stakeholders and clients.
• Apply SEO knowledge to support broader search visibility and GEO/AEO strategies.

Skills

Paid media

Campaign management

Analytics

Time zone coordination

Tools

Google Ads

Meta Ads

GA4

Looker Studio

Excel/Sheets

Tag Manager

SA360

Job description

D2B is seeking a Paid Media & Digital Marketing Specialist with AU/NZ experience. The role focuses on Google Ads as the primary channel, with exposure to Meta, Amazon, and other platforms. The position targets Australia, US, and New Zealand markets, with a strong emphasis on budgets and compliance.

100% remote work with NZ time zone alignment. Opportunity to expand into GEO/AEO initiatives and AI-driven search strategies while growing the digital marketing function.