Remote Paid Ads & Lead-Gen Strategist

Linkage Web Development; Angeles; On-site; PHP 346,000 - 433,000; Full time

Benefits offered by this job

100% Work From Home

Job summary

Linkage Web Development is seeking a results-driven Paid Ads VA to manage and optimize paid advertising campaigns and generate qualified leads. The role focuses on Google Ads and Facebook/Meta Ads, with emphasis on strategy and performance across channels.

You will conduct keyword research, optimize campaigns, manage budgets, and provide data-driven recommendations to improve lead quality and ROI. Remote, home-based, with US-hour night shifts and flexible options.

Qualifications

• Hands-on Google Ads management experience.
• Experience with Facebook/Meta Ads.
• Knowledge of CPL/CPA metrics and optimization strategies.
• Experience working with US-based clients is a plus.

Responsibilities

• Create, manage, and optimize Google Ads campaigns.
• Create, manage, and optimize Facebook/Meta Ads campaigns.
• Conduct keyword research, audience targeting, and campaign setup.
• Manage advertising budgets and monitor campaign performance.
• Test and optimize ad copy, targeting, creatives, keywords, and bidding strategies.
• Monitor metrics: leads, cost per lead, conversion rate, CPC, CPA.
• Identify underperforming campaigns and implement improvements.

Skills

Campaign optimization

Lead generation

Data-driven decisions

Independent work

Communication skills

Tools

Google Ads

Facebook/Meta Ads

Email marketing tools

Job description

Linkage Web Development is seeking a results-driven Paid Ads VA to manage and optimize paid advertising campaigns and generate qualified leads. The role focuses on Google Ads and Facebook/Meta Ads, with emphasis on strategy and performance across channels.

You will conduct keyword research, optimize campaigns, manage budgets, and provide data-driven recommendations to improve lead quality and ROI. Remote, home-based, with US-hour night shifts and flexible options.