Remote Meta PPC Lead Gen Specialist for US Home Services

24 Hours Group; Cebu City; Remote; PHP 286,000 - 408,000; Full time

Job summary

24 Hours Group seeks an experienced Meta PPC Specialist to generate qualified leads for U.S.-based home service businesses. You will own campaigns end-to-end, optimizing for CPL and lead quality, with a data-driven approach to scale and improve ROAS.

This is a remote role with Pacific Time working hours; candidates must have hands-on experience in U.S. home services campaigns, Meta Pixel/CAPI, and CRM integrations. Excellent English communication is required.

Qualifications

• Proven, hands-on experience managing Meta Ads for U.S.-based home service businesses.
• Experience generating leads for U.S.-based companies.
• Strong knowledge of lead generation campaigns, local targeting, CPL optimization, and scaling.

Responsibilities

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.
• Develop campaign strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives.
• Manage and optimize campaigns for home service companies such as HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, etc.
• Analyze key performance metrics including CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.
• Optimize campaigns based on lead volume and lead quality; align with downstream sales performance.
• Work with CRM and sales teams to identify which Meta campaigns, audiences, creatives, and offers yield qualified customers.
• Design and execute structured A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures.

Skills

Meta Ads

Lead generation

Campaign optimization

English communication

Data analysis

Tools

Meta Ads Manager

Business Manager

Meta Pixel

Conversions API (CAPI)

GA4

GoHighLevel

HubSpot

Salesforce

Job description

24 Hours Group seeks an experienced Meta PPC Specialist to generate qualified leads for U.S.-based home service businesses. You will own campaigns end-to-end, optimizing for CPL and lead quality, with a data-driven approach to scale and improve ROAS.

This is a remote role with Pacific Time working hours; candidates must have hands-on experience in U.S. home services campaigns, Meta Pixel/CAPI, and CRM integrations. Excellent English communication is required.