B2B Lead Gen Copywriter & Campaign Architect — Remote

Hire Overseas; Philippines; Remote; PHP 2,520,000 - 4,726,000; Full time

Benefits offered by this job

USD salary paid bi-monthly

Paid Time Off

Holidays

100% remote

US business hours alignment

Platform access with enrichment data

Ownership of campaign copy

Job summary

Hire Overseas is seeking a Lead Generation Specialist to devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams targeting local and vertical SMB markets. You will own the strategy, write sequences, research ICPs, craft copy angles, and optimize campaigns for opens, replies, and meetings.

This is a writing-first, remote role with US business hours. You will work in an in-house platform, use AI tools, analyze performance, and report on campaign

Qualifications

• Substantial B2B outbound email experience with campaigns that generated replies and meetings.
• Ability to research an ICP and identify genuine pain points.
• Know how to structure a cold email sequence with cadence, tone, and escalation.
• Strong A/B testing discipline based on data, not gut feel.
• Past campaign results to show open rates, replies, meetings booked.

Responsibilities

• Research ICPs and pain points across SMB verticals and craft compelling copy angles.
• Write cold email sequences from subject through follow-ups to generate opens, replies, and meetings.
• Structure sequences with cadence and escalation for each vertical.
• A/B test subject lines, openings, CTAs, and sequence structures.
• Collaborate with GTM and sales to align messaging and document results.

Skills

B2B outbound email

ICP research

Copywriting

A/B testing

Campaign management

English writing

Job description

Hire Overseas is seeking a Lead Generation Specialist to devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams targeting local and vertical SMB markets. You will own the strategy, write sequences, research ICPs, craft copy angles, and optimize campaigns for opens, replies, and meetings.

This is a writing-first, remote role with US business hours. You will work in an in-house platform, use AI tools, analyze performance, and report on campaign