Remote Growth & Retention Director (CRM/Lifecycle)

Airalo; España; Hybrid; GBP 103,000 - 149,000; Full time

Job summary

Airalo is seeking a Customer Retention Director to own the lifecycle system across CRM, Product and Data, driving repeat usage and revenue. You’ll shape activation, retention and engagement journeys, and lead end-to-end CRM efforts including push, email, and in-app messaging.

You’ll partner with Analytics and Product to set segmentation, run experiments, and optimize incentives, aiming to lift retention and lifetime value across markets.

Qualifications

• 10+ years in CRM, lifecycle, retention, or growth roles.
• Experience owning lifecycle strategy in a B2C or mobile-first company.
• Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.).
• Proven ability to drive measurable improvements in retention, LTV, or repeat rate.
• Strong experimentation mindset (A/B testing, cohort analysis, incrementality).
• Deep understanding of user segmentation and lifecycle journeys.

Responsibilities

• Own retention as a cross functional system spanning CRM, Product, and Data.
• Define lifecycle strategy across activation, retent​ion, engagement, and referral.
• Lead CRM channels end to end (push, email, in-app messaging, app inbox).
• Define and drive Product requirements across onboarding, engagement, and lifecycle UX.
• Build and scale a lifecycle system that drives repeat usage and revenue.
• Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors.
• Design and run experiments across messaging, timing, journeys, and incentives.
• Partner with Data to define measurement frameworks, segmentation, and incrementality.
• Own how incentives (discounts, Airmoney, referrals) are used within lifecycle.
• Establish clear communication rules to avoid fatigue and overlap.
• Identify and prioritize the highest impact lifecycle opportunities.
• Translate insights into actionable changes across CRM and Product.

Skills

CRM platforms experience

Retention growth

A/B testing

Segmentation

Cross-functional collaboration

Analytical thinking

Tools

CleverTap

Braze

Iterable

Firebase

GA4

Adjust

SQL

Job description

Airalo is seeking a Customer Retention Director to own the lifecycle system across CRM, Product and Data, driving repeat usage and revenue. You’ll shape activation, retention and engagement journeys, and lead end-to-end CRM efforts including push, email, and in-app messaging.

You’ll partner with Analytics and Product to set segmentation, run experiments, and optimize incentives, aiming to lift retention and lifetime value across markets.