Remote Creative Strategist, E-commerce Growth & Campaigns

Visa Hunt; Philippines; On-site; PHP 3,762,000 - 5,643,000; Full time

Benefits offered by this job

Competitive pay USD

Work remotely

Health & wellness

Holidays & time off

Performance bonuses

Global exposure

Job summary

Pomelo is seeking a Creative Strategist with 4+ years of e-commerce/DTC experience to merge data-driven insights with compelling storytelling. You will develop ad concepts, campaigns, and content to drive acquisition and revenue, collaborating with media, design, and content teams for performance across Meta, TikTok, and Google.

You’ll create about 5 briefs per day, crafting scripts and briefs for designers and video editors, while optimizing creatives through testing and trend monitoring.

Qualifications

• Bachelor’s degree in a relevant field.
• 4+ years of experience in a related field.
• Strong scriptwriting and copywriting abilities, particularly for short-form ads.
• Proficiency in analyzing ad performance data (Meta Ads Manager, TikTok analytics, etc.) to inform creative decisions.
• Excellent project management skills with the ability to manage multiple deadlines and stakeholders.
• Experience coordinating creators, influencers, or production teams.
• Outstanding communication skills, both written and verbal, for client and team collaboration.
• Experience and comfort presenting to clients in a client-facing role.
• Experience in performance marketing or user acquisition for e-commerce brands familiarity with ad platforms like Meta, TikTok, and Google Ads.
• Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks, and a proven track record of delivering successful ad campaigns that meet performance KPIs.

Responsibilities

• Develop Campaign Strategies: Align creative concepts with client goals across e-commerce brands.
• Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance.
• Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.
• Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency.
• Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors.
• Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations.

Skills

4+ years exp

Copywriting

Ad analytics

PM skills

Client presentation

Influencer coordination

Creative testing

Performance marketing

E-commerce

Short-form scripts

Education

Bachelor's degree

Tools

Meta Ads Manager

TikTok Analytics

Google Ads

Job description

Pomelo is seeking a Creative Strategist with 4+ years of e-commerce/DTC experience to merge data-driven insights with compelling storytelling. You will develop ad concepts, campaigns, and content to drive acquisition and revenue, collaborating with media, design, and content teams for performance across Meta, TikTok, and Google.

You’ll create about 5 briefs per day, crafting scripts and briefs for designers and video editors, while optimizing creatives through testing and trend monitoring.