Content Strategy Architect for KOL & Brand Campaigns

M-Commerce Corporation; Philippines; Remote; PHP 279,000 - 502,000; Full time

Job summary

M-Commerce Corporation is seeking a creative Content Strategist to develop high-performing concepts for KOLs, branded campaigns, and digital marketing across multiple platforms. You will translate brand objectives and consumer insights into compelling briefs and scripts that drive engagement and conversions, coordinating with Brand Marketing, Creative, E‑Commerce, Affiliate, and KOL teams.

The role focuses on platform-native content for TikTok, Instagram Reels, YouTube Shorts, and other

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.

Responsibilities

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram Reels, Facebook, and YouTube, following current best practices and trends.
• Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Skills

Content strategy

Social media

Brand marketing

Creative planning

Copywriting

Storytelling

TikTok

Instagram Reels

YouTube Shorts

Influencer/KOL marketing

Analytics

Project management

AI tools

Job description

M-Commerce Corporation is seeking a creative Content Strategist to develop high-performing concepts for KOLs, branded campaigns, and digital marketing across multiple platforms. You will translate brand objectives and consumer insights into compelling briefs and scripts that drive engagement and conversions, coordinating with Brand Marketing, Creative, E‑Commerce, Affiliate, and KOL teams.

The role focuses on platform-native content for TikTok, Instagram Reels, YouTube Shorts, and other