Regional Site Growth & Partnerships Lead

United Neon Advertising Inc.; Mandaue; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

United Neon Advertising Inc. in the Philippines is seeking a senior leader to drive the growth of our outdoor advertising network.

You will identify locations, lead negotiations, and manage the end-to-end site acquisition process to expand Cebu and Davao coverage. With 5+ years in business development and leadership, you will align expansion plans with corporate goals, collaborate across departments, and ensure regulatory compliance with LGU permits.

Qualifications

• Bachelor's degree in Business Administration, Operations Management, Marketing, or equivalent.
• MBA is an advantage.
• At least 5 years of experience in business development, site acquisition, and leadership roles.
• Experience in advertising, media, or out-of-home industry is an advantage.
• Experience in managing LGU relations and permitting is an advantage.

Responsibilities

• Identify and secure high-potential locations for new OOH assets.
• Spearhead the end-to-end site acquisition process, from initial scouting to lease negotiation and contract finalization.
• Develop and execute expansion roadmaps for Cebu and Davao that focus on visibility, traffic count, and long-term asset viability.
• Develop and execute long-term strategic plans aligned with business objectives.
• Present comprehensive reports to management regarding site performance, expansion progress, and the health of regional partnerships.
• Lead the regional team in achieving operational milestones while adhering to company standards of excellence.
• Serve as the primary point of contact for Joint Venture (JV) partners, property owners, and government agencies to ensure long-term site stability and operational access.
• Lead negotiations for lease terms and contract renewals to optimize organizational interests and maintain strong corporate relations.
• Facilitate regular meetings with contractors and stakeholders to align on site management and commercial agreements.
• Collaborate with internal teams to provide accurate site specifications and availability for client proposal support.
• Represent the company in all business dealings to foster a positive corporate image and maintain professional brand positioning.
• Model core company values and cultivate a work environment where team members consistently align with and uphold these principles.
• Foster collaborative relationships with other departments to achieve mutual business goals and ensure seamless site operations
• Oversee the end-to-end processing and renewal of Local Government Unit (LGU), electrical, and building permits to ensure all sites remain compliant with regional zoning laws and national advertising regulations.
• Serve as the primary liaison for government relations, staying informed of evolving outdoor advertising ordinances to mitigate legal risks.
• Manage and secure all legal, safety, and operational documentation for regional assets to minimize business exposure.
• Implement process improvements and drive digital transformation initiatives to enhance operational efficiency, reduce costs, and improve regional profitability.
• Identify and mitigate operational challenges and business risks through proactive performance monitoring.
• Evaluate monthly reports on stakeholder inquiries and grievances to determine necessary follow-up actions and long-term resolutions.
• Stay informed about industry trends, particularly in digital and transit advertising, and adjust strategies accordingly.
• Drive performance of site and business development teams by monitoring and guiding their activities.
• Set clear targets, KPIs, and accountabilities using tools such as performance development plans.
• Identify staffing needs and ensure the team is adequately resourced to meet objectives.
• Oversee hiring, onboarding, and training of new team members.

Skills

Site acquisition

Leadership

Negotiation

Project management

Stakeholder management

Business development

Education

Bachelor's degree in Business Administration

MBA (advantage)

Job description

United Neon Advertising Inc. in the Philippines is seeking a senior leader to drive the growth of our outdoor advertising network.

You will identify locations, lead negotiations, and manage the end-to-end site acquisition process to expand Cebu and Davao coverage. With 5+ years in business development and leadership, you will align expansion plans with corporate goals, collaborate across departments, and ensure regulatory compliance with LGU permits.