Regional Sales Manager (FMCG)

MEGA PRIME FOODS INCORPORATED; Davao City; On-site; PHP 1,116,000 - 2,232,000; Full time

Job summary

Mega Prime Foods Incorporated in Davao City is seeking a results-driven Regional Sales Manager to lead the execution of sales strategies across an assigned region and drive sustainable growth.

You will strengthen distributor partnerships, ensure excellent execution at the retail level, and develop a high-performing regional sales team through coaching, reviews, and disciplined planning.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Management, or related field.
• 5–10 years of progressive sales experience in the FMCG, food, beverage, or consumer goods industry.
• Minimum 3 years of people management experience leading multi-territory sales teams.
• Strong experience managing distributors and route-to-market operations.
• Proven track record of consistently delivering sales and market share growth.
• Strong analytical, negotiation, and business planning skills.
• Willing to travel extensively within the assigned region.

Responsibilities

• Develop and execute regional sales plans aligned with national business objectives.
• Deliver regional sales, volume, distribution, profitability, and market share targets.
• Identify growth opportunities across General Trade, Modern Trade, and other strategic channels.
• Monitor sales performance and implement corrective actions to address gaps.
• Manage and strengthen relationships with assigned distributors.
• Lead regular business reviews and develop joint business plans with distributors.
• Recommend distributor capability improvements to drive operational efficiency.
• Ensure excellent execution of distribution fundamentals including whitespace opportunities and market penetration.
• Lead, coach, and develop sales teams within the region.
• Collaborate with Marketing and Trade Marketing to maximize campaign effectiveness.

Skills

FMCG sales experience

People management

Distributor management

Route-to-market operations

Analytical skills

Negotiation skills

Business planning

Education

Bachelor's Degree in Business Administration, Marketing, Management

Job description

About the role:

We are looking for a results-driven Regional Sales Manager to lead the execution of sales strategies across an assigned region. This role is responsible for driving sustainable sales growth, strengthening distributor partnerships, ensuring excellent execution at the retail level, and leading a high-performing regional sales team.

The ideal candidate has a strong background in FMCG sales and distribution, possesses excellent leadership capabilities, and thrives in a fast-paced environment focused on market expansion, operational excellence, and customer satisfaction.

Key Responsibilities

Sales and Business Growth

• Develop and execute regional sales plans aligned with national business objectives.

• Deliver regional sales, volume, distribution, profitability, and market share targets.

• Identify growth opportunities across General Trade, Modern Trade, and other strategic channels.

• Monitor sales performance and implement corrective actions to address gaps.

Distributor Management

• Manage and strengthen relationships with assigned distributors.

• Evaluate distributor performance against agreed KPIs including sales growth, coverage, inventory health, service levels, and collections.

• Lead regular business reviews and develop joint business plans with distributors.

• Recommend distributor capability improvements to drive operational efficiency.

Route to Market Execution

• Ensure excellent execution of distribution fundamentals including:

• Identify whitespace opportunities and improve market penetration.

People Leadership

• Lead, coach, and develop Area Sales Managers, Territory Managers, or Sales Supervisors within the assigned region.

• Conduct regular field coaching and performance reviews.

• Build a high-performance sales culture focused on accountability and execution excellence.

• Support talent development and succession planning.

Trade Execution

• Monitor implementation of trade programs and promotional activities.

• Ensure compliance with pricing strategies and trade investment guidelines.

• Partner with Marketing and Trade Marketing to maximize campaign effectiveness.

Business Analysis and Reporting

• Analyze sales trends, competitor activities, customer insights, and market opportunities.

• Forecast regional sales requirements and inventory needs.

• Prepare business reviews and recommend initiatives to improve performance.

Cross Functional Collaboration

• Work closely with Trade Marketing, Supply Chain, Finance, Customer Service, and Marketing to ensure seamless execution of business plans.

• Support new product launches and regional expansion initiatives.

Minimum Qualification

• Bachelor's Degree in Business Administration, Marketing, Management, or a related field.

• At least 5–10 years of progressive sales experience in the FMCG, food, beverage, or consumer goods industry.

• Minimum 3 years of people management experience leading multi-territory sales teams.

• Strong experience managing distributors and route-to-market operations.

• Proven track record of consistently delivering sales and market share growth.

• Strong analytical, negotiation, and business planning skills.

• Willing to travel extensively within the assigned region.