Regional Platform Strategy & Direct-to-Fan Commerce Lead

Warner Music Group; Manila; On-site; PHP 3,000,000 - 6,000,000; Full time

Job summary

Warner Music Group in APAC Manila seeks a senior leader to architect regional monetization across direct-to-consumer, e-commerce and creator networks. You will set the regional roadmap, oversee a diverse team, and collaborate with Global Marketing, WMX and local markets to drive revenue and fan engagement.

The ideal candidate has 7–10+ years in digital account management or platform strategy, a strong network across SEA/CN, and exceptional communication.

Qualifications

• Proven Leader in APAC Partnerships (7–10+ years) in senior digital/account management, e-commerce leadership, or platform strategy.
• Ability to manage complex relationships with major platforms across the APAC region.
• Strong strategic planning and execution capability for regional monetization initiatives.
• Fluency in English; Mandarin/Japanese language skills are a plus but not essential.

Responsibilities

• Direct-to-Superfan Monetization: design and execute the regional commercial roadmap for product monetization and direct-to-consumer networks.
• Team & Ecosystem Governance: oversee direct reports and external execution teams, aligning with regional partners.
• Cross-Functional Collaboration: work with Global Marketing, WMX, Audience, Content & Creative, and Paid Media to embed e-commerce in briefs from day one.
• Stakeholder Partnership: act as trusted advisor for eCommerce leads in key markets to grow revenue.
• Authority on Best Practice: define regional best practices and lead regional eComm growth models.
• Tooling & Innovation: collaborate to test and implement tools within daily workflows and campaigns.
• Data Loop Ingestion Management: ensure analytics feed back into the data platform for insights.
• Direct Report Mentorship: provide coaching to direct reports.
• Performance Goal Architecture: set KPIs and track outputs and speeds.
• Specialist Talent Alignment: run 1:1s focused on workflow optimization and cross-border prioritization

Skills

APAC partnerships leadership

E-commerce leadership

Strategic planning

Data-driven strategist

Cross-functional leadership

Negotiation & communication

Job description

Warner Music Group in APAC Manila seeks a senior leader to architect regional monetization across direct-to-consumer, e-commerce and creator networks. You will set the regional roadmap, oversee a diverse team, and collaborate with Global Marketing, WMX and local markets to drive revenue and fan engagement.

The ideal candidate has 7–10+ years in digital account management or platform strategy, a strong network across SEA/CN, and exceptional communication.